Analysis of the tourist culture and benefits for tourism in the magic town of Comonfort, Guanajuato, Mexico

  • Rocio Esquivel Ríos Universidad Tecnológica de San Miguel de Allende
  • María Martha Villaseñor Ramírez Universidad Tecnológica de San Miguel de Allende
  • Araceli Martínez Sánchez Universidad Tecnológica de San Miguel de Allende
Keywords: Tourism, tourist, culture, comonfort


This article tries to show the importance of tourist culture and its impact on tourism in the Magic Town of Comonfort, Guanajuato based on a study of the inhabitants, service providers and public servants of the place that allows identifying if it exists, a level of involvement, interest in being trained in it and understanding its importance within the development of the tourist destination and the attention to tourists and visitors.

Tourism culture is defined as a set of knowledge and values acquired by the hosts and tourists of a destination and through their practice, attitudes and customs, which favor the promotion and growth of tourism activity.

Since its appointment as Pueblo Mágico in 2018, the culture of the place has developed tourist activity in the municipality with the deployment of its customs and activities in its rural and urban communities, giving them added value as a tourist product, thus making them an attraction of Cultural tourism attracting more tourism to Comonfort, due to the daily uses and customs of the municipality, requiring a tourist organization of the space, making it necessary to understand and incorporate the concept of tourist culture. However, identifying the extent to which this concept has been worked on is something that must be studied in order to know the current situation and to be able to undertake new strategies to assist tourists and visitors.

Therefore, the document is divided into four sections, starting with the methodological definition that was used for the writing and compilation of the information. This is considered a descriptive qualitative transectional study. Identifying the practices of the host community on tourist culture.

The second section shows a summary of the importance of tourist culture in the world, in Mexico and landing in the state of Guanajuato. Taking the contextualization of the research addresses the development and results of the research

Concluding with the final reflections, which express the proposals that are made to improve the tourist culture of the place from the different stakeholders, the residents, the service providers and the public servants and their scope if they are followed in a timely manner to really achieve consolidation as a people that fully lives the tourist culture.


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How to Cite
Esquivel Ríos, R., Villaseñor Ramírez, M. M., & Martínez Sánchez, A. (2021, January 1). Analysis of the tourist culture and benefits for tourism in the magic town of Comonfort, Guanajuato, Mexico. Journal of Tourism and Heritage Research, 4(1), 49-68. Retrieved from