Tourism purchase decision for the automotive service in baja California (Mexico): baja 1000 miles
Keywords:
Purchase decision, tourism, Automotive service, Ensenada
Abstract
Sports tourism represents an important trend, especially off-road races such as ‘Baja 1000’, which generates a large influx of visitors, spectators and competitors, wich leads to the hiring of the auto mechanic service in the region. This study represents an important exploratory approach on the issue of the mechanic service purchase decision, given the scarcity of studies that theoretically supports its adequate interpretation, especially in Baja California (Mexico); in addition to describing hoy the variables price, quality and trust intervene in that decision. The sample consisted of 255 customers who were administered a questionnaire through Google Forms. Thus, given the little literature that addresses the problem developed here, practical contributions are valuable. Among the outstanding findings, it was observed that the male gender gives more importance to price, while the female gender gives priority to quality and trust. Finally, recommendations are issued for the administration and management of companies in the automotive sector to improve service and business competitiveness.
References
Aichner, T., & Shaltoni, A. M. (2019). The impact of perceived advertising creativity on behavioural intentions and quality perceptions in mass customization. International Journal of Industrial Engineering and Management, 10(2), 131-138.
Aga, M., & Safakli, O. V. (2007). An empirical investigation of service quality and customer satisfaction in professional accounting firms: Evidence from North Cyprus. Problems and Perspectives in Management, 5(3), 84-98.
Alibabic, V., Jokic, S., Mujic, I., Rudic, D., Bajramovic, M., & Jukic, H., (2011). Attitudes, behaviors, and perception of consumers’ from northwestern Bosnia and Herzegovina toward food products on the market. Procedia-Social and Behavioral Sciences, 15, 2932-2937.
Almaguer, Y. P., Labrada, J. M., & Nápoles, L. F. (2016). Atributos que determinan la decisión de compra. Caso de estudio hoteles Guardalavaca. Retos Turísticos, 14(3), 17-26.
Barajas-Portas, K. (2015). The impact of consumer interactions in social networking sites on brand perception. Journal of Internet and e-Business Studies, 2015, 1-8.
Bauer, R. A. (1960). Consumer Behavior as Risk Taking. En R. S. Hancock (ed.). Dynamic Marketing for a Changing World (pp. 389-400. Chicago: American Marketing Association.
Bennett, A. & Harrell, G. (1975). The Role of Confidence in Understanding and Predicting Buyers’ Attitudes and Purchase Intentions. Journal of Consumer Research, 2(2), 110-117.
Bigné, E., Mattila, A. S., & Andreu, L. (2008). The impact of experimental consumption cognitions and emotions on behavioral intentions. Journal of Services Marketing, 22(4), 303-315.
Bokati, L., & Kreinovich, V. (2020). Decision theory can explain why buying and selling prices are different. Journal of Uncertain Systems, 14, 1-4.
Buil, I., Martínez, E., & Montaner, T. (2012). La influencia de las acciones de marketing con causa en la actitud hacia la marca. Cuadernos de Economía y Dirección de la Empresa, 15(2), 84-93.
Cárdenas, J. A. C., González, R., & Gascó, J. (2016). Comportamiento del consumidor en la disposición de regalos no gustados. REMark, 15(3), 314.
Chang, P. L., & Chieng, M. H. (2006). Building consumer-brand relationship: A cross- cultural experiential view. Psychology & Marketing, 23(11), 927-959.
Comité de Planeación para el Desarrollo del Estado (2014). Población de Baja California y sus municipios. Mexicali: Gobierno del Estado de Baja California.
Crosby, P. (1987). La calidad no cuesta. El arte de cerciorarse de la calidad. México: McGraw Hill.
Dapas, C. C., Sitorus, T., Purwanto, E., & Joi Ihalauw, J. (2019). The effect of service quality and website quality of Zalora.com on purchase decision as mediated by purchase intention. Quality-Access to Success, 20(169), 87-92.
Falk, T., Hammerschmidt, M., & Schepers, J. J. (2010). The service quality-satisfaction link revisited: exploring asymmetries and dynamics. Journal of the Academy of Marketing Science, 38(3), 288-302.
Fernández, M. T., & Gutiérrez, E. P. (2014). Los eventos deportivos como dinamizadores turísticos: El caso del Rally del Algar en la provincia de Cádiz. Revista de Estudios Fronterizos del Estrecho de Gibraltar, 1, 1-20.
Fraiz, J. A., & Alén, M. E. (2006). Evaluación de la relación existente entre la calidad de servicio, la satisfacción y las intenciones de comportamiento en el ámbito del turismo termal. Investigaciones Europeas de Dirección y Economía de la Empresa, 15(3), 171-184.
Gómez, J. J., Smyth, A., Kelleher, L., Lu, H., Rohr, C., Harrison, G., & Thiel, C. (2019). Electric car purchase price as a factor determining consumers’ choice and their views on incentives in Europe. Sustainability, 11(22), 6357.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions. Journal of Marketing, 62(2), 46-59.
Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Procedia-Social and Behavioral Sciences, 81, 212-216.
Han, S., Gupta, S., & Lehmann, D. R. (2001). Consumer price sensitivity and price thresholds. Journal of Retailing, 77(4), 435-456.
Hernández, R., Fernández, C., & Baptista, M. (2010). Metodología de la Investigación. México: McGraw Hill.
Huang, A., Dawes, J., Lockshin, L., & Greenacre, L. (2017). Consumer response to price in higher-priced brands. Journal of Retailing and Consumer Services, 39, 1-10.
Hwang, J., Yoon, Y. S., & Park, N. H. (2011). Structural effects of cognitive and affective responses to web advertisements, websites and brand attitudes, and purchase intentions: The case of casual-dining restaurants. International Journal of Hospitality Management, 30(4), 897-907.
Jain, M. (2019). A study on consumer behavior-decision making under high and low involvement situations. International Journal of Research and Analytical Reviews, 6(1).
Kaefer, F., Heilman, C. M., & Ramenofsky, S. D. (2012). The impact of wife’s budgetary and romantic attitudes towards luxury goods on their self-purchases and purchases made for them by their husbands. Journal of Retailing and Consumer Services, 19(3), 297-303.
Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187-193.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(2), 115-120.
Laroche, M., & Sadokierski, R. (1994). Role of confidence in a multi-brand model of intentions for a high involvement service. Journal of Business Research, 29(1), 1- 12.
Lazaroiu, G., Andronie, M., UtLloréns, F. J. (1995). Un análisis de la importancia relativa que tienen las dimensiones de la calidad de servicio en la percepción del cliente. Cuadernos, 29, 35-45.
López-Mateo, C., Ríos-Manríquez, M., & Sánchez-Fernández, M. D. (2017). Estructura de mercado y responsabilidad social empresarial en MIPYMES mexicanas. El vínculo entre preferencias individuales y sociales. REMark – Revista Brasileira de Marketing, 16(3), 410-425.
Luque, A. M. (2003). La evaluación del medio para la práctica de actividades turístico- deportivas en la naturaleza. Cuadernos de Turismo, 12, 131-149.
Lussier, D. A., & Olshavsky, R. W. (1979). Task Complexity and Contingent Processing in Brand Choice. Journal of Consumer Research, 6(2), 154-165.
ă, C., & Hurloiu, I. (2019). Trust management in organic
agriculture: Sustainable consumption behavior, environmentally conscious
purchase intention, and healthy food choices. Frontiers in Public Health, 7, 340.
Maldonado-Radillo, S. E., Guillén, A. M., & Carranza, R. E. (2013). Factores determinantes de la calidad del servicio de una cafetería en el campus de una universidad pública. Revista Internacional Administración & Finanzas, 6(1), 109- 118.
Martínez, I. (2018). Baja 1000: neocolonización turística todo terreno. Geografía Septentrional. Recuperado de https://geografiaseptentrional.wordpress.com/2018/12/23/baja-1000- neocolonizacion-turistica-todo-terreno/
Martínez, S. (2010). Es BC seguro con más autos por casa: INEGI. Recuperado de http://www.frontera.info/EdicionEnlinea/Notas/Noticias/03102016/1135790-Es- BC-segundo-con-mas-autos-por-casa-Inegi.html
Matute, J., Polo, Y., & Utrillas, A. (2015). Las características del boca-oído electrónico y su influencia en la intención de recompra online. Revista Europea de Dirección y Economía de la Empresa, 24, 61-75.
Mazodier, M., & Merunka, D. (2014). Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research, 67(7), 1552-1558.
McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63(9-10), 1018-1024.
Meerabai, M., & Selvasundaram, K. (2020). A study on factors influencing buying decision of women consumers towards durable goods (with reference to Kancheepuram District). Our Heritage 2020, 68(47), 131-138.
Miranda, F. J., Rubio, S., Chamorro, A., & Correia, S. M. (2015). Determinantes de la intención de compra de uso de Facebook en el proceso de decisión de compra. Investigaciones Europeas de Dirección y Economía de la Empresa, 21(1), 26-34.
Mordue, G., & Sweeney, B. (2019). Neighter core nor periphery: The search for competitive advantage in the automotive semi-periphery. Growth and Change, 51, 34-57.
Mustafa, S., & Al-Abdallah, G. (2020). The evaluation of traditional communication channels and its impact on purchase decision. Management Science Letters, 10(7), 1521-1532.
Naeem, M. (2019). Do social networking platforms promote service quality and purchase intention of customers of service-providing organizations? Journal of Management Development, 38(7), 561-581.
Najul, J. (2011). El capital humano en la atención al cliente y la calidad de servicio. Observatorio Laboral Revista Venezolana, 4(8), 23-35.
Netquest (s.f). Calculadora de muestras. Recuperado de https://www.netquest.com/es/calculadora-tamano-muestra
Nuraini, M. W., Qur’anna, W. W., Nurjanah, D., Sekarkinasih, J., Firnanda, D. Y., & Fazlurrahman, H. (2019). Measuring intention to buy air freshener product based on brand name, packaging, product quality, price, and advertising in Indonesia.
International Journal of Academic Research in Business and Social Sciences, 9(7), 470-483.
O’Neil, R., & Lambert, D. R. (2001). The emotional side of price. Psychology and Marketing, 18(3), 217-237.
Orth, U. R., & Krška, P. (2002). Quality signals in wine marketing: the role of exhibition awards. International Food and Agribusiness Management Review, 4(4), 385-397.
Pagalea, A., & Uta, D. S. V. (2012). Romanian consumer lifestyle and attitude towards bio products purchase. Procedia-Social and Behavioral Sciences, 62, 1308-1312.
Panwar, D., Anand, S., Ali, F., & Singal, K. (2019). Consumer decisión making process models and their applications to market strategy. International Management Review, 15(1), 36-44.
Paramio-Salcines, J. L., Ruiz, R., & Baena, M. J. (2017). Identidad urbana y el turismo de eventos deportivos: El Gran Depart Tour de Francia 2015. Cuadernos de Turismo, 40, 489-520.
Parasuraman, A. P., Berry, L. L., & Zeithaml, V. A. (1991). Perceived Service Quality as a Customer-Based Performance Measure: An Empirical Examination of Organizational Barriers Using and Extended Service Quality Mode. Human Resoruce Managament, 30(3), 335-364.
Pelegrín-Borondo, J., Arias-Oliva, M., & Olarte-Pascual, C. (2016). Emotions, price and quality expectations in hotel services. Journal of Vacation Marketing, 23(4), 322- 338.
Peña, N. (2014). El valor percibido y la confianza como antecedentes de la intención de compra online: el caso colombiano. Cuadernos de Administración, 30(51), 15-24
Porter, M. (1991). Towards a dynamic theory of strategy. Strategic Management Journal, 12(S2), 95-117.
Prastiwi, S. K., & Iswari, P. W. (2019). The roles of trust within information quality and price to engage, impulsive buying behaviour to generate customer’s repurchase intention: A case of m-commerce in Indonesia (GoFood). KnE Social Sciences, 446- 462.
Rachmawati, D., Shukri, S., Azam, S., & Khatibi, A. (2019). Factors influencing customers’ decision of residential property in Selangor, Malaysia. Management Science Letters, 9(9), 1341-1348.
Reeves, C., & Bednar, D. (1994). Defining quality: alternatives and implications. Academy of Management Review, 19(3), 419-445.
Rehman, S. U., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shoping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research, 9(1), 1-25.
Ruiz, A. V., Riaño, C., & Di Perri, C. (2014). Do Los Price Signals Influence Online Purchases of Tourist Accomodation Services? The Moderating Role of Gender. Business and Management Research, 3(4), 96.
17
Journal of Tourism and Heritage Research (2021), vol.4, no 1, pp. 1-18, Meraz, L., Olague, J.T. & García, B.R. “Tourism purchase decision for the automotive service in Baja California (Mexico): baja 1000 miles”
Sánchez-Fernández, M. D. & Cardona, J. R. (2016). Impacto de las actitudes de los residentes sobre el grado de aceptación del turismo de playa, el turismo de deportes, el turismo de naturaleza y el turismo cultural. Podium. Sport, Leisure and Tourism Review, 5(2), 56-75.
Santosa, M., Clow, E., Sturzenberger, N., & Guinard, J. (2013). Knowledge, beliefs, habits and attitudes of California consumers regarding extra virgin olive oil. Food Research International, 54(2), 2104-2111.
Score International (2020). Media Alert. Score-international.com. Recuperado de http://score-international.com/score-media/
Siali, F., Jiayi, P., Shakur, M. M. A., & Ya’kob, S. A. (2019). Relationship between brand equity and consumer purchase decision. International Journal of Service Management and Sustainability, 1(1), 58-75.
Simon, I. (2020). Impacts of digital marketing on customers buying attitude. Studies in Indian Place Names, 40(18), 1568-1575.
Slabá, M. (2019). The impact of the age on the customers buying behaviour and attitude to price. Littera Scripta, 146.
Sokal, R. R. & Rohlf, J. (1969). Biometría. Principios y métodos estadísticos en la investigación biológica. San Francisco: Ediciones Blume.
Solheim, R., & Lawless, H. T. (1996). Consumer purchase probability affected by attitude towards low-fat foods, liking, private body consciousness and information on fat and price. Food Quality and Preference, 7(2), 137-143.
Souki, G. Q., Antonialli, L. M., da Silveira Barbosa, Á. A., & Oliveira, A. S. (2019). Impacts of the perceived quality by consumers’ of
Stevens, B. F. (1992). Price value perceptions of travelers. Journal of Travel Research, 31(2), 44-48.
Teng, L. (2009). A comparison of two types of price discounts in shifting consumers’ attitudes and purchase intentions. Journal of Business Research, 62, 14-21.
Udriyah, J., T., & Ferdous, A. M. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Managament Science Letters, 9, 1419-1428.
Urbany, J. E., & Dickson, P. R. (1991). Consumer Normal Price Estimation: Market versus Personal Standards. Journal of Consumer Research, 18(1), 45-51.
Ureña-López, A., Agudo-Peregrina, A. F., & Hidalgo-Nuchera, A. (2011). Internet como fuente de información en el proceso de compra: hacia una concepción integral del consumidor. El profesional de la información, 20(6), 627-633.
Varela, J., Prat, R., Voces, C., & Rial, A. (2006). Una nueva escala para la evaluación de la calidad de los servicios de hostelería. Psicothema, 18(1), 135-142.
Varma, M., Kumar, V., Sangvikar, B. V., & Pawar, A. (2020). Impacto f social media, security risks and reputation of e-retailer on consumer buying intentions through
trust in online buying: A structural equation modeling approach. Journal of Critical Reviews, 7(1), 119-127.
Vera, J., & Trujillo, A. (2017). Escala mexicana de calidad en el servicio en restaurantes (EMCASER). Innovar, 27(63), 43-60.
Vidarte, A. (2012). Implicaciones sociales y ambientales de las carreras fuera de carretera en la Península de Baja California. Tesis de Maestría. El Colegio de la Frontera Norte.
Vishwagna, A. S., & Reddy, M. S. (2019). Consumer buying behavior towards online shopping – a review of literature. Journal of the Gujarat Research Society, 21(16), 1396-1400.
Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental consciousness and organic food purchase intention: a moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental Research and Public Health, 17(3), 850.
Wang, M. Y., Zhang, P. Z., Zhou, C. Y., & Lai, N. Y. (2019). Effect of emotion, expectation, and privacy on purchase intention in WeChat health product consumption: The mediating role of trust. International Journal of Environmental Research and Public Health. 16(20), 3861.
Zehrer, A., & Hallman, K. (2015). A stakeholder perspective on policy indicators of destination competitiveness. Journal of Destination Marketing & Management, 4(2), 120-126.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means- End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
Zhang, B., & Kim, J. H. (2013). Luxury fashion consumption in Chine: Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 20(1), 68- 79
Aga, M., & Safakli, O. V. (2007). An empirical investigation of service quality and customer satisfaction in professional accounting firms: Evidence from North Cyprus. Problems and Perspectives in Management, 5(3), 84-98.
Alibabic, V., Jokic, S., Mujic, I., Rudic, D., Bajramovic, M., & Jukic, H., (2011). Attitudes, behaviors, and perception of consumers’ from northwestern Bosnia and Herzegovina toward food products on the market. Procedia-Social and Behavioral Sciences, 15, 2932-2937.
Almaguer, Y. P., Labrada, J. M., & Nápoles, L. F. (2016). Atributos que determinan la decisión de compra. Caso de estudio hoteles Guardalavaca. Retos Turísticos, 14(3), 17-26.
Barajas-Portas, K. (2015). The impact of consumer interactions in social networking sites on brand perception. Journal of Internet and e-Business Studies, 2015, 1-8.
Bauer, R. A. (1960). Consumer Behavior as Risk Taking. En R. S. Hancock (ed.). Dynamic Marketing for a Changing World (pp. 389-400. Chicago: American Marketing Association.
Bennett, A. & Harrell, G. (1975). The Role of Confidence in Understanding and Predicting Buyers’ Attitudes and Purchase Intentions. Journal of Consumer Research, 2(2), 110-117.
Bigné, E., Mattila, A. S., & Andreu, L. (2008). The impact of experimental consumption cognitions and emotions on behavioral intentions. Journal of Services Marketing, 22(4), 303-315.
Bokati, L., & Kreinovich, V. (2020). Decision theory can explain why buying and selling prices are different. Journal of Uncertain Systems, 14, 1-4.
Buil, I., Martínez, E., & Montaner, T. (2012). La influencia de las acciones de marketing con causa en la actitud hacia la marca. Cuadernos de Economía y Dirección de la Empresa, 15(2), 84-93.
Cárdenas, J. A. C., González, R., & Gascó, J. (2016). Comportamiento del consumidor en la disposición de regalos no gustados. REMark, 15(3), 314.
Chang, P. L., & Chieng, M. H. (2006). Building consumer-brand relationship: A cross- cultural experiential view. Psychology & Marketing, 23(11), 927-959.
Comité de Planeación para el Desarrollo del Estado (2014). Población de Baja California y sus municipios. Mexicali: Gobierno del Estado de Baja California.
Crosby, P. (1987). La calidad no cuesta. El arte de cerciorarse de la calidad. México: McGraw Hill.
Dapas, C. C., Sitorus, T., Purwanto, E., & Joi Ihalauw, J. (2019). The effect of service quality and website quality of Zalora.com on purchase decision as mediated by purchase intention. Quality-Access to Success, 20(169), 87-92.
Falk, T., Hammerschmidt, M., & Schepers, J. J. (2010). The service quality-satisfaction link revisited: exploring asymmetries and dynamics. Journal of the Academy of Marketing Science, 38(3), 288-302.
Fernández, M. T., & Gutiérrez, E. P. (2014). Los eventos deportivos como dinamizadores turísticos: El caso del Rally del Algar en la provincia de Cádiz. Revista de Estudios Fronterizos del Estrecho de Gibraltar, 1, 1-20.
Fraiz, J. A., & Alén, M. E. (2006). Evaluación de la relación existente entre la calidad de servicio, la satisfacción y las intenciones de comportamiento en el ámbito del turismo termal. Investigaciones Europeas de Dirección y Economía de la Empresa, 15(3), 171-184.
Gómez, J. J., Smyth, A., Kelleher, L., Lu, H., Rohr, C., Harrison, G., & Thiel, C. (2019). Electric car purchase price as a factor determining consumers’ choice and their views on incentives in Europe. Sustainability, 11(22), 6357.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions. Journal of Marketing, 62(2), 46-59.
Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Procedia-Social and Behavioral Sciences, 81, 212-216.
Han, S., Gupta, S., & Lehmann, D. R. (2001). Consumer price sensitivity and price thresholds. Journal of Retailing, 77(4), 435-456.
Hernández, R., Fernández, C., & Baptista, M. (2010). Metodología de la Investigación. México: McGraw Hill.
Huang, A., Dawes, J., Lockshin, L., & Greenacre, L. (2017). Consumer response to price in higher-priced brands. Journal of Retailing and Consumer Services, 39, 1-10.
Hwang, J., Yoon, Y. S., & Park, N. H. (2011). Structural effects of cognitive and affective responses to web advertisements, websites and brand attitudes, and purchase intentions: The case of casual-dining restaurants. International Journal of Hospitality Management, 30(4), 897-907.
Jain, M. (2019). A study on consumer behavior-decision making under high and low involvement situations. International Journal of Research and Analytical Reviews, 6(1).
Kaefer, F., Heilman, C. M., & Ramenofsky, S. D. (2012). The impact of wife’s budgetary and romantic attitudes towards luxury goods on their self-purchases and purchases made for them by their husbands. Journal of Retailing and Consumer Services, 19(3), 297-303.
Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187-193.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(2), 115-120.
Laroche, M., & Sadokierski, R. (1994). Role of confidence in a multi-brand model of intentions for a high involvement service. Journal of Business Research, 29(1), 1- 12.
Lazaroiu, G., Andronie, M., UtLloréns, F. J. (1995). Un análisis de la importancia relativa que tienen las dimensiones de la calidad de servicio en la percepción del cliente. Cuadernos, 29, 35-45.
López-Mateo, C., Ríos-Manríquez, M., & Sánchez-Fernández, M. D. (2017). Estructura de mercado y responsabilidad social empresarial en MIPYMES mexicanas. El vínculo entre preferencias individuales y sociales. REMark – Revista Brasileira de Marketing, 16(3), 410-425.
Luque, A. M. (2003). La evaluación del medio para la práctica de actividades turístico- deportivas en la naturaleza. Cuadernos de Turismo, 12, 131-149.
Lussier, D. A., & Olshavsky, R. W. (1979). Task Complexity and Contingent Processing in Brand Choice. Journal of Consumer Research, 6(2), 154-165.
ă, C., & Hurloiu, I. (2019). Trust management in organic
agriculture: Sustainable consumption behavior, environmentally conscious
purchase intention, and healthy food choices. Frontiers in Public Health, 7, 340.
Maldonado-Radillo, S. E., Guillén, A. M., & Carranza, R. E. (2013). Factores determinantes de la calidad del servicio de una cafetería en el campus de una universidad pública. Revista Internacional Administración & Finanzas, 6(1), 109- 118.
Martínez, I. (2018). Baja 1000: neocolonización turística todo terreno. Geografía Septentrional. Recuperado de https://geografiaseptentrional.wordpress.com/2018/12/23/baja-1000- neocolonizacion-turistica-todo-terreno/
Martínez, S. (2010). Es BC seguro con más autos por casa: INEGI. Recuperado de http://www.frontera.info/EdicionEnlinea/Notas/Noticias/03102016/1135790-Es- BC-segundo-con-mas-autos-por-casa-Inegi.html
Matute, J., Polo, Y., & Utrillas, A. (2015). Las características del boca-oído electrónico y su influencia en la intención de recompra online. Revista Europea de Dirección y Economía de la Empresa, 24, 61-75.
Mazodier, M., & Merunka, D. (2014). Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research, 67(7), 1552-1558.
McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63(9-10), 1018-1024.
Meerabai, M., & Selvasundaram, K. (2020). A study on factors influencing buying decision of women consumers towards durable goods (with reference to Kancheepuram District). Our Heritage 2020, 68(47), 131-138.
Miranda, F. J., Rubio, S., Chamorro, A., & Correia, S. M. (2015). Determinantes de la intención de compra de uso de Facebook en el proceso de decisión de compra. Investigaciones Europeas de Dirección y Economía de la Empresa, 21(1), 26-34.
Mordue, G., & Sweeney, B. (2019). Neighter core nor periphery: The search for competitive advantage in the automotive semi-periphery. Growth and Change, 51, 34-57.
Mustafa, S., & Al-Abdallah, G. (2020). The evaluation of traditional communication channels and its impact on purchase decision. Management Science Letters, 10(7), 1521-1532.
Naeem, M. (2019). Do social networking platforms promote service quality and purchase intention of customers of service-providing organizations? Journal of Management Development, 38(7), 561-581.
Najul, J. (2011). El capital humano en la atención al cliente y la calidad de servicio. Observatorio Laboral Revista Venezolana, 4(8), 23-35.
Netquest (s.f). Calculadora de muestras. Recuperado de https://www.netquest.com/es/calculadora-tamano-muestra
Nuraini, M. W., Qur’anna, W. W., Nurjanah, D., Sekarkinasih, J., Firnanda, D. Y., & Fazlurrahman, H. (2019). Measuring intention to buy air freshener product based on brand name, packaging, product quality, price, and advertising in Indonesia.
International Journal of Academic Research in Business and Social Sciences, 9(7), 470-483.
O’Neil, R., & Lambert, D. R. (2001). The emotional side of price. Psychology and Marketing, 18(3), 217-237.
Orth, U. R., & Krška, P. (2002). Quality signals in wine marketing: the role of exhibition awards. International Food and Agribusiness Management Review, 4(4), 385-397.
Pagalea, A., & Uta, D. S. V. (2012). Romanian consumer lifestyle and attitude towards bio products purchase. Procedia-Social and Behavioral Sciences, 62, 1308-1312.
Panwar, D., Anand, S., Ali, F., & Singal, K. (2019). Consumer decisión making process models and their applications to market strategy. International Management Review, 15(1), 36-44.
Paramio-Salcines, J. L., Ruiz, R., & Baena, M. J. (2017). Identidad urbana y el turismo de eventos deportivos: El Gran Depart Tour de Francia 2015. Cuadernos de Turismo, 40, 489-520.
Parasuraman, A. P., Berry, L. L., & Zeithaml, V. A. (1991). Perceived Service Quality as a Customer-Based Performance Measure: An Empirical Examination of Organizational Barriers Using and Extended Service Quality Mode. Human Resoruce Managament, 30(3), 335-364.
Pelegrín-Borondo, J., Arias-Oliva, M., & Olarte-Pascual, C. (2016). Emotions, price and quality expectations in hotel services. Journal of Vacation Marketing, 23(4), 322- 338.
Peña, N. (2014). El valor percibido y la confianza como antecedentes de la intención de compra online: el caso colombiano. Cuadernos de Administración, 30(51), 15-24
Porter, M. (1991). Towards a dynamic theory of strategy. Strategic Management Journal, 12(S2), 95-117.
Prastiwi, S. K., & Iswari, P. W. (2019). The roles of trust within information quality and price to engage, impulsive buying behaviour to generate customer’s repurchase intention: A case of m-commerce in Indonesia (GoFood). KnE Social Sciences, 446- 462.
Rachmawati, D., Shukri, S., Azam, S., & Khatibi, A. (2019). Factors influencing customers’ decision of residential property in Selangor, Malaysia. Management Science Letters, 9(9), 1341-1348.
Reeves, C., & Bednar, D. (1994). Defining quality: alternatives and implications. Academy of Management Review, 19(3), 419-445.
Rehman, S. U., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shoping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research, 9(1), 1-25.
Ruiz, A. V., Riaño, C., & Di Perri, C. (2014). Do Los Price Signals Influence Online Purchases of Tourist Accomodation Services? The Moderating Role of Gender. Business and Management Research, 3(4), 96.
17
Journal of Tourism and Heritage Research (2021), vol.4, no 1, pp. 1-18, Meraz, L., Olague, J.T. & García, B.R. “Tourism purchase decision for the automotive service in Baja California (Mexico): baja 1000 miles”
Sánchez-Fernández, M. D. & Cardona, J. R. (2016). Impacto de las actitudes de los residentes sobre el grado de aceptación del turismo de playa, el turismo de deportes, el turismo de naturaleza y el turismo cultural. Podium. Sport, Leisure and Tourism Review, 5(2), 56-75.
Santosa, M., Clow, E., Sturzenberger, N., & Guinard, J. (2013). Knowledge, beliefs, habits and attitudes of California consumers regarding extra virgin olive oil. Food Research International, 54(2), 2104-2111.
Score International (2020). Media Alert. Score-international.com. Recuperado de http://score-international.com/score-media/
Siali, F., Jiayi, P., Shakur, M. M. A., & Ya’kob, S. A. (2019). Relationship between brand equity and consumer purchase decision. International Journal of Service Management and Sustainability, 1(1), 58-75.
Simon, I. (2020). Impacts of digital marketing on customers buying attitude. Studies in Indian Place Names, 40(18), 1568-1575.
Slabá, M. (2019). The impact of the age on the customers buying behaviour and attitude to price. Littera Scripta, 146.
Sokal, R. R. & Rohlf, J. (1969). Biometría. Principios y métodos estadísticos en la investigación biológica. San Francisco: Ediciones Blume.
Solheim, R., & Lawless, H. T. (1996). Consumer purchase probability affected by attitude towards low-fat foods, liking, private body consciousness and information on fat and price. Food Quality and Preference, 7(2), 137-143.
Souki, G. Q., Antonialli, L. M., da Silveira Barbosa, Á. A., & Oliveira, A. S. (2019). Impacts of the perceived quality by consumers’ of
Stevens, B. F. (1992). Price value perceptions of travelers. Journal of Travel Research, 31(2), 44-48.
Teng, L. (2009). A comparison of two types of price discounts in shifting consumers’ attitudes and purchase intentions. Journal of Business Research, 62, 14-21.
Udriyah, J., T., & Ferdous, A. M. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Managament Science Letters, 9, 1419-1428.
Urbany, J. E., & Dickson, P. R. (1991). Consumer Normal Price Estimation: Market versus Personal Standards. Journal of Consumer Research, 18(1), 45-51.
Ureña-López, A., Agudo-Peregrina, A. F., & Hidalgo-Nuchera, A. (2011). Internet como fuente de información en el proceso de compra: hacia una concepción integral del consumidor. El profesional de la información, 20(6), 627-633.
Varela, J., Prat, R., Voces, C., & Rial, A. (2006). Una nueva escala para la evaluación de la calidad de los servicios de hostelería. Psicothema, 18(1), 135-142.
Varma, M., Kumar, V., Sangvikar, B. V., & Pawar, A. (2020). Impacto f social media, security risks and reputation of e-retailer on consumer buying intentions through
trust in online buying: A structural equation modeling approach. Journal of Critical Reviews, 7(1), 119-127.
Vera, J., & Trujillo, A. (2017). Escala mexicana de calidad en el servicio en restaurantes (EMCASER). Innovar, 27(63), 43-60.
Vidarte, A. (2012). Implicaciones sociales y ambientales de las carreras fuera de carretera en la Península de Baja California. Tesis de Maestría. El Colegio de la Frontera Norte.
Vishwagna, A. S., & Reddy, M. S. (2019). Consumer buying behavior towards online shopping – a review of literature. Journal of the Gujarat Research Society, 21(16), 1396-1400.
Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental consciousness and organic food purchase intention: a moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental Research and Public Health, 17(3), 850.
Wang, M. Y., Zhang, P. Z., Zhou, C. Y., & Lai, N. Y. (2019). Effect of emotion, expectation, and privacy on purchase intention in WeChat health product consumption: The mediating role of trust. International Journal of Environmental Research and Public Health. 16(20), 3861.
Zehrer, A., & Hallman, K. (2015). A stakeholder perspective on policy indicators of destination competitiveness. Journal of Destination Marketing & Management, 4(2), 120-126.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means- End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
Zhang, B., & Kim, J. H. (2013). Luxury fashion consumption in Chine: Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 20(1), 68- 79
Published
2021-01-01
How to Cite
Meraz Ruiz, L., Olague De la Cruz, J. T., & García Rivera, B. R. (2021, January 1). Tourism purchase decision for the automotive service in baja California (Mexico): baja 1000 miles. Journal of Tourism and Heritage Research, 4(1), 1-19. Retrieved from https://jthr.es/index.php/journal/article/view/243
Section
Artículos
This work is licensed under a Creative Commons Attribution 4.0 International License.
1.The works published in this magazine are subject to the following terms: Tourism Research Association (the publisher) preserves the patrimonial rights (copyright) of the published works, and favors and allows the reuse of them under the license of use indicated in point 2.
© Investur, 2017
2.The works are published in the electronic edition of the magazine under a Creative Commons Attribution-NonCommercial-NoDerivative 3.0 Spain (legal text) license. They can be copied, used, disseminated, transmitted and publicly displayed, provided that: i) the authorship and the original source of their publication (journal, editorial and URL of the work) are cited; ii) are not used for commercial purposes; iii) the existence and specifications of this license are mentioned.
3. Self-file conditions. Authors are allowed and encouraged to disseminate electronically the pre-print versions (version before being evaluated) and / or post-print (version evaluated and accepted for publication) of their works before publication, since it favors their circulation and earlier dissemination and with it a possible increase in its citation and scope among the academic community.
