B25 Visits: visitor profile and conclusions from the experience in cultural mediation of art
Abstract
As part of Braga 25, the Portuguese Capital of Culture, Destino4all was tasked with integrating the programme with a series of guided tours called 'Visitas B25'. Destino4all is an inclusive and accessible tourism project in Braga, and this was its first experience of cultural mediation in art programming. The tours took place throughout 2025, were free of charge and required prior registration. This paper analyses the audience that participated in these tours using data from the registration form and other information collected during the tours. It will also analyse the work carried out in the field of cultural mediation and informal education of the art projects.
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