Factors of success or failure in the creation of the tourist supply, within the framework of the maya train: a theoretical approach
Abstract
This paper aims to identify the success or failure factors that can influence the co-creation of the tourist supply to be marketed on the Mayan train route. From the tourism economics approach, the tourism product is conceived as a composite product in which several agents participate. Considering that the Mayan train represents the main attraction and at the same time a component of the tourism product, integrating the other actors for the co-creation of the product represents an enormous challenge. A theoretical analysis was carried out to identify the factors that could positively or negatively influence the composition of the supply. Multiple variables were found, but the variables that appeared recurrently were: investment policies, government promotion, joint work of stakeholders, including attraction. The D-Attraction and E-Attraction satisfaction duration models, the composition of the tourism product and the integration of the consumer as a creation agent were reviewed. The results show that there are four main variables that can support or hinder co-creation. A model is proposed that graphically shows the success factors with emphasis on commitment and loyalty, and the leadership of the government as a tourism promoter and developer. In conclusion, the Mayan Train is a project that can be seen as an opportunity to develop the region's tourism supply; However, it is not free of obstacles that could limit its growth and development.
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