Gender differences in cultural tourism route preferences. A case study applied to Madrid

  • Luis Rubio-Andrada Universidad Autónoma de Madrid
  • María Soledad Celemín Pedroche Universidad Autónoma de Madrid
  • María Lorenza Berlanga de Jesús Universidad Autónoma de Madrid
  • Nadia Temli Romero Universidad Autónoma de Madrid

Abstract

On a sample of 429 people, 241 women and 188 men, who were interviewed in the last four-month period of 2021, a mean difference and association test based on Cramer's V was carried out, depending on the scale on which the item was considered, on 34 questions referring to preferences about tourism in general and cultural tourism routes in the city of Madrid in particular. The results show statistically significant differences according to gender, in questions such as: the desire to travel and carry out tourist activities; use of the internet in the preparation of the trip and/or during the trip; personal interest in cultural issues; in the geographical area over which to carry out the routes; the people accompanying them on the cultural route; etc. On the other hand, no differences were detected in other items, such as: number of elements to be included in the route; expenditure to be made on the route; the availability of a support website; the use of an App; etc.

All this provides very relevant information for the design of cultural routes, not only for the reference case, but also for others that could be developed in the future. This is completely new because there is no previous work that considers gender as a determining element in the design of cultural tourist routes.

References

Calderón, D. M., Arcila, M. L. & López, J. A. (2018). Las Rutas e Itinerarios Turístico-Culturales en los Portales Oficiales de Turismo de las Comunidades Autónomas Españolas. Revista de Estudios Andaluces, 35, 123-145. http://doi.org/10.12795/rea.2018.i35.05
Carr, N. (1999). A study of gender differences: Young tourist behaviour in a UK coastal resort. Tourism Management, 20(2), 223-228.
Celemín, M.S., González, I. & Vidal, L. (2022). Analysis of the methodology for the design of tourist routes on latin american heritage in the Communityof Madrid, Journal of Tourism and Heritage Research, 5 (1), 283-297. http://www.jthr.es/index.php/journal/article/view/349/599
Collins, D., & Tisdell, C. (2002). Gender and differences in travel life cycles. Journal of Travel Research, 41(2), 133-143.
Cunha, D; Kastenholz, E and Silva, C. (2022): Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement. International Journal of Wine Business Research, 35(1),121-141. https://doi10.1108/ijwbr-09-2021-0048
Dirección General de Turismo de la Comunidad de Madrid (2022): Rutas Americanas en la Comunidad de Madrid. En https://turismomadrid.es/es/rutas/nivel2/107.html?etapa=4
Espeso-Molinero, P. (2019). Tendencias del turismo cultural. Revista de Turismo y Patrimonio Cultural. 17(6), 1101-1112.
Hernández, J. (2011). Los caminos del patrimonio. Rutas turísticas e itinerarios culturales. Revista Pasos, 9(2), 225-236. (En línea).
Kim W, Malek K, Kim N, Kim S. (2018). Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. Sustainability. 10(1). https://doi.org/10.3390/su10010087
Kinnaird, V., & Hall, D. (1996). Understanding tourism processes: A gender-aware framework. Tourism management, 17(2), 95-102.
Figueroa-Domecq, C., A. Pritchard, M. SegoviaPerez, N. Morgan & T. Villace-Moliero 2015. Tourism gender research: a critical accounting. Annals of Tourism Research 52, 87–103
Frew, E. A., & Shaw, R. N. (1999). The relationship between personality, gender, and tourism behavior. Tourism Management, 20(2), 193-202.
Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism management, 23(3), 221-232.
Maehle, N., Otnes, C., & Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand personality. Journal of Consumer behaviour, 10(5), 290-303.
Mejía Vázquez, R., Serrano Barquín, R. D. C., Osorio González, M., & Favila Cisneros, H. (2019). Turismo y género: una aproximación al estado de conocimiento. Gran Tour: Revista de Investigaciones Turísticas, 20, 38-55.
Milićević, S., Krejić, Ž., & Đorđević, N. (2021). Gender differences in visitor motivation and satisfaction: the case of Golija-Studenica Biosphere Reserve, Serbia. Journal on Protected Mountain Areas Research and Management, 13, 70-80.
Neves, JMD and Esperança, JP (2013). Bike usage and cycle tourism: the pattern of portuguese associated bike riders. 5TH annual euromed conference of the euromed academy of business: building new business models for success through competitiveness and responsibility, pp.1206-1218. https://emrbi.org/wp-content/uploads/2014/09/euromed-5-2012.pdf
Pritchard, A., & Morgan, N. J. (2000). Constructing tourism landscapes-gender, sexuality and space. Tourism Geographies, 2(2), 115-139.
Rubio-Andrada, L., Vidal-Serrano, L., Martínez-Gutiérrez, I. & Novero Plaza, R. (2022). El patrimonio cultural Latinoamericano en la Comunidad de Madrid como un activo turístico. Journal of Tourism and Heritage Research, 5 (1), 40-57. http://www.jthr.es/index.php/journal/article/view/328/566
Rubio-Andrada, L., Narbona-Reina, B., González-Cavero, I.G & Celemín, M.S. (2023). Una propuesta de rutas sobre el patrimonio latinoamericano en Madrid. Journal of Tourism and Heritage Research, 6 (1), 82-104. http://www.jthr.es/index.php/journal/article/view/438
Serrano-Barquín, H. S., Zarza- Delgado, M. P. Z., & Serrano-Barquín, C. S. (2013). Turismo cultural, transiciones en términos de género y su prospectiva. El Periplo Sustentable: revista de turismo, desarrollo y competitividad, (25), 135-158.
Swain, M. 1995. Gender in tourism. Annals of Tourism Research 22(2): 247–266
Vespestad, M. K., & Mehmetoglu, M. (2015). Gender differences in vacation behavior. Tourism Review International, 19(3), 147-161.
West, C., & Zimmerman, D. H. (1987). Doing gender. Gender & society, 1(2), 125-151.
Wester, M., & Eklund, B. (2011). My husband usually makes those decisions”: gender, behavior, and attitudes toward the marine environment. Environmental management, 48, 70-80.
Won-Ok, L. and Seung-Gil, L.(2020). A Study on the Factors Affecting the Tourism Satisfaction of Cruise Ports: Inbound Tourism and Ordered Probit Model. The Journal of International Trade & Commerce, 16(2), 597-615. https://doi.org/10.16980/jitc.16.2.202004.597
Xia, J., Packer, D. & Dong, C. (2009): Modelling and Simulation Society-of-Australia-and-New-Zealand. 18TH World imacs congress and modsim09 international congress on modelling and simulation , pp.1272-1278.
Published
2024-02-06
How to Cite
Rubio-Andrada, L., Celemín Pedroche, M. S., Berlanga de Jesús, M. L., & Temli Romero, N. (2024, February 6). Gender differences in cultural tourism route preferences. A case study applied to Madrid. Journal of Tourism and Heritage Research, 7(1), 87-106. Retrieved from https://jthr.es/index.php/journal/article/view/529