Spiritual and cultural tourism opportunities in the si thep district, Phetchabun, Thailand
Keywords:
Spiritual tourism, cultural tourism, Si Thep, Phetchabun, Thailand
Abstract
This research delves into the complex spiritual and cultural tourism dynamics in Si Thep District. It explores the significance of this form of tourism and the interplay between tourist experiences, community involvement, sustainability practices, and destination promotion. The study establishes a foundation by examining the factors influencing spiritual tourism, including authentic experiences, cultural attractions, sustainable practices, and effective destination marketing. The study takes place in Si Thep District, a rich cultural and spiritual heritage locale. The research aims to determine the critical elements contributing to the success of spiritual and cultural tourism destinations. It uses a mixed-methods approach, including surveys, interviews, and on-site observations, to dissect visitor satisfaction, community perceptions, sustainability initiatives, and the impact of digital marketing on destination promotion. The findings highlight the critical role of community engagement in sustaining tourism. They shed light on the delicate balance between cultural preservation and tourism-driven development. Moreover, the study evaluates the environmental implications of tourism activities, offering insights into the efficacy of existing sustainability practices. It examines the influence of digital marketing channels, emphasising the importance of online presence in shaping tourists' perceptions and choices. The research also explores avenues for future growth, suggesting areas for infrastructure development, community empowerment, and crisis resilience. By synthesising these diverse elements, this research offers a nuanced understanding of the spiritual and cultural tourism landscape in Si Thep District. It presents practical implications for policymakers, local communities, and tourism stakeholders. The study invites future research avenues to enhance cultural tourism destinations' sustainability and resilience.
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Chang, T.-Y., & Chuang, Y.-J. (2021). Cultural Sustainability: Teaching and Design Strategies for Incorporating Service Design in Religious Heritage Branding. Sustainability, 13(6), 3256. https://doi.org/10.3390/su13063256
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Femenia-Serra, F., & Gretzel, U. (2019). Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination. Information and Communication Technologies in Tourism 2020, 65–78. https://doi.org/10.1007/978-3-030-36737-4_6
Fine Arts Department. (2022). Si Thep Historical Park. Finearts.go.th. https://www.finearts.go.th/main/view/8207-Sithephistoricalpark. In Thai.
Giri, M. K. W. (2023). Self-Spiritual Healing Therapy on Anxiety Conditions in Diabetes Type II in the Lovina Tourism Area. JST (Jurnal Sains Dan Teknologi), 12(1), 11–16. https://doi.org/10.23887/jstundiksha.v12i1.59711
Gozner, M., Josan, I., Baias, Ș., & Miron, F. (2016). The Religious Attractions - an Expression of Authenticity in the Territorial System Albac-Arieșeni and Alba County (Romania). GeoJournal of Tourism and Geosites, 1(17), 112–124. http://gtg.webhost.uoradea.ro/PDF/GTG-1-2016/181_Gozner.pdf
Griffiths, M., & Wiltshier, P. (2019). Managing religious tourism (pp. 1–201). CABI. https://doi.org/10.1079/9781786393197.0000
Huang, K., Pearce, P., Guo, Q., & Shen, S. (2019). Visitors’ Spiritual Values and Relevant Influencing Factors in Religious Tourism Destinations. International Journal of Tourism Research, 22(3), 314–324. https://doi.org/10.1002/jtr.2337
Kim, J. (2023). Sustainable Rural Tourism Practices From the Local Tourism Stakeholders’ Perspectives. Global Business and Finance Review, 28(3), 136–149. https://doi.org/10.17549/gbfr.2023.28.3.136
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Kositanont, W. (2017, August 8). District in Phetchabun Province. WordPress.com. https://wisonk.wordpress.com/2017/08/districtinphetchabunprovince/. In Thai.
Lao, Y., Zhu, J., & Liu, J. (2023). Tourism destinations and tourist behavior based on community interaction models of film-enabled tourism destinations. Frontiers in Psychology, 13, 1–11. https://doi.org/10.3389/fpsyg.2022.1108812
Lee, C.-K., Olya, H., Park, Y.-N., Kwon, Y.-J., & Kim, M. J. (2022). Sustainable intelligence and cultural worldview as triggers to preserve heritage tourism resources. Tourism Geographies, 25(2-3), 899–918. https://doi.org/10.1080/14616688.2021.2016934
Lin, Y. H., & Hsu, Y.-L. (2022). Authentic Experiences and Support for Sustainable Development: Applications at Two Cultural Tourism Destinations in Taiwan. Leisure Sciences, 1–22. https://doi.org/10.1080/01490400.2022.2061655
Lone, P. A., Rather, N. A., & Jain, S. (2013). An Empirical Analysis of Tourist Infrastructure Quality in Jammu and Kashmir. Semantic Scholar, 33(01), 1–14. https://api.semanticscholar.org/CorpusID:59370036
Luekveerawattana, R., & Sawangdee, Y. (2021). Path analysis of the revisit potential of an iconic tourism destination. E3S Web of Conferences, 258, 1–9. https://doi.org/10.1051/e3sconf/202125806042
Madden, K., & Thongnueakhaeng, P. (2022). Destination Image and Expectations of Tourists in Satun Geopark, Thailand. Journal of Event, Tourism and Hospitality Studies, 2(1), 54–76. https://doi.org/10.32890/jeth2022.2.3
Malik, Y. M. (2020). Cultural Tourism Destination Elements and Attributes: An Interpretive Planning. Journal of International Cooperation and Development, 3(2), 74. https://doi.org/10.36941/jicd-2020-0016
Ministry of Tourism & Sports. (2022). Tourism Statistics 2023. Mots.go.th. https://www.mots.go.th/news/category/704
Muhamad, & Sopjan, D. (2022). Religious, Cultural, and Artistic Tourism in Sustainable Tourism. Formosa Journal of Multidisciplinary Research, 1(1), 13–28. https://doi.org/10.55927/fjmr.v1i1.411
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Rohman, F., Hussein, A. S., Hapsari, R., & Tamitiadini, D. (2023). Investigating Spiritual Tourism Experience Quality, Destination Image, and Loyalty: The Mediating Role of Perceived Sacredness and Subjective Wellbeing. Tourism and Hospitality Management, 29(1), 133–145. https://doi.org/10.20867/thm.29.1.11
Sadykov, Z., Takhtayeva, R., Nussupova, L., Nurmukhamedova, S. S., & Akimov, Z. (2023). Tourism Potential and the Assessment of Tourist Destinations as Basis for the Tourism Sustainable Development. Journal of Environmental Management and Tourism, 14(4), 2117–2117. https://doi.org/10.14505/jemt.v14.4(68).23
Saleem, S., & Umar, R. M. (2022). A Netnography Study on Memorable Cultural Tourism Experiences: Insights from Asian Cultural Heritage Site Tourists. Journal of Promotion Management, 13(22), 280–303. https://doi.org/10.1080/10496491.2022.2143990
Shahzalal, M. (2022). Do Attractions Attract Tourists to a Destination? Explaining Theory with Empirical Data Based on Three Source Markets and Three Destinations. Asian Journal of Economics, Business and Accounting, 22(10), 9–22. https://doi.org/10.9734/ajeba/2022/v22i1030598
Sharpley, R., & Jepson, D. (2011). Rural Tourism. Annals of Tourism Research, 38(1), 52–71. https://doi.org/10.1016/j.annals.2010.05.002
Shaykh-Baygloo, R. (2021). Foreign tourists’ experience: The tri-partite relationships among sense of place toward destination city, tourism attractions and tourists’ overall satisfaction - Evidence from Shiraz, Iran. Journal of Destination Marketing & Management, 19, 100518. https://doi.org/10.1016/j.jdmm.2020.100518
Shelley-Anne, P. (2022). Is “Authentic Tourism” a Means of Preserving Living Cultural Heritage?. Technical Annals, 1(1), 252–270. https://doi.org/10.12681/ta.32104
Song, H., & Kim, J.-H. (2022). Effects of history, location and size of ethnic enclaves and ethnic restaurants on authentic cultural gastronomic experiences. International Journal of Contemporary Hospitality Management, 34(9), 3332–3352. https://doi.org/10.1108/ijchm-09-2021-1126
Songsiri, W. (2016, August 1). Thamorat, the sacred mountain of Si Thep City. Lek-Prapai.org; Lek-Prapai Viriyahpant Foundation. https://lek-prapai.org/home/view.php?id=787
Stasac, M., Stupariu, M. I., Tatar, C. F., Linc, R., Bucur, L., Dinca, I., & Nistor, S. (2020). The Tourist and Technical Infrastructure Survey Within The Oreadea Rural Leisure Metropolitan Belt. Analele Universitatii Din Oradea, Seria Geografie, 30(2), 182–193. https://doi.org/10.30892/auog.302108-857
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Published
2023-12-19
How to Cite
Somrak, T. (2023, December 19). Spiritual and cultural tourism opportunities in the si thep district, Phetchabun, Thailand. Journal of Tourism and Heritage Research, 7(1), 40-58. Retrieved from https://jthr.es/index.php/journal/article/view/525
Section
Artículos
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