Factors influencing the increase in decisions of international tourists to visit Yogyakarta city

  • Armaini Akhirson Universitas Gunadarma
Keywords: Accessibility, Destination image, Motivation, Safety, Accomodation, Travel Decision

Abstract

The purpose of this study is to determine the influence of Accessibility, Destination Image, Motivation, Safety, and Accommodation on the decisions of international tourists to visit Yogyakarta city, both simultaneously and partially. Additionally, the study aims to identify the most influential variable among Accessibility, Destination Image, Motivation, Safety, and Accommodation on the decisions of international tourists to visit Yogyakarta.

This research is a primary study that employs a qualitative approach. Based on data collection techniques, this study utilizes primary data. Primary data is obtained through observations by administering questionnaires to international tourists. The data analysis technique employed is qualitative analysis using SPSS 22 software, Validation Test, Reliability Test, Classical Assumptions, Multiple Linear Regression, F-test, t-test, and Coefficient of Determination.

The research findings indicate that: (1) There is a significant influence between motivation, safety, accommodation, destination image, and accessibility collectively on the decisions of international tourists to visit Yogyakarta. (2) Destination image, safety, motivation, and accommodation each have a positive influence on the decisions of international tourists to visit Yogyakarta individually. However, accessibility does not have a significant influence on the decisions of international tourists to visit Yogyakarta individually. (3) Accommodation is the most influential variable on the decisions of international tourists to visit Yogyakarta. This suggests that an increase in service quality and traveler comfort can lead to an increase in visits from international tourists to Yogyakarta.

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Published
2023-09-27
How to Cite
Akhirson, A. (2023, September 27). Factors influencing the increase in decisions of international tourists to visit Yogyakarta city. Journal of Tourism and Heritage Research, 6(4), 1-14. Retrieved from https://jthr.es/index.php/journal/article/view/513