Factors influencing the increase in decisions of international tourists to visit Yogyakarta city
Abstract
The purpose of this study is to determine the influence of Accessibility, Destination Image, Motivation, Safety, and Accommodation on the decisions of international tourists to visit Yogyakarta city, both simultaneously and partially. Additionally, the study aims to identify the most influential variable among Accessibility, Destination Image, Motivation, Safety, and Accommodation on the decisions of international tourists to visit Yogyakarta.
This research is a primary study that employs a qualitative approach. Based on data collection techniques, this study utilizes primary data. Primary data is obtained through observations by administering questionnaires to international tourists. The data analysis technique employed is qualitative analysis using SPSS 22 software, Validation Test, Reliability Test, Classical Assumptions, Multiple Linear Regression, F-test, t-test, and Coefficient of Determination.
The research findings indicate that: (1) There is a significant influence between motivation, safety, accommodation, destination image, and accessibility collectively on the decisions of international tourists to visit Yogyakarta. (2) Destination image, safety, motivation, and accommodation each have a positive influence on the decisions of international tourists to visit Yogyakarta individually. However, accessibility does not have a significant influence on the decisions of international tourists to visit Yogyakarta individually. (3) Accommodation is the most influential variable on the decisions of international tourists to visit Yogyakarta. This suggests that an increase in service quality and traveler comfort can lead to an increase in visits from international tourists to Yogyakarta.
References
Aji Prasetyo: 2016Factors influencing tourists' decisions in visiting the Wonogiri Mungkur Elephant Reservoir
Alma, Buchari. 2013. Marketing Management and Service Marketing. Bandung: Alfabeta
Asya Hanif, Andriani Kusumawati, M. Kholid Mawardi: 2016 The Effect of Destination Image on Tourist Satisfaction and Its Impact on Tourist Loyalty (Study on Nusantara Tourists Visiting Batu City)
Bożena Sanetra , Sabina Sanetra-Półgrabi : 2018 Local authorities and tourism: the role of regional tourist products in Poland
C.H. (Neels) van Heerden , Y. Botha , E. Durieux;2009 The relationship between atmospherics, services cape and destination attractiveness of a holiday destination.
Djaslim Saladin, 2012, Marketing Management, Implementation Planning Analysis, Marketing Elements, CV. Linda Karya, Bandung
Heru Aulia Azman: 2019 The Influence of Push and Pull Factors on Backpacker Tourist Visits to Bukittinggi.
Ismayanti. 2010. Introduction to Tourism. Jakarta: PT Gramedia Widisarana Indonesia
Philip Kotler, Gary Armstrong. 2013. Marketing Principles, 12th Edition. Publisher Erlangga
Kotler, Philip dan Armstrong, Gary. 2012. Principles of Marketing. New Jersey: Prentice Hall.
Li-Min Chuang Ming-Tien Tsai Ze-Xiong Wu Jung-Jeng Shiu : 2012 in Taiwan’s international tourist hotels: the mediating effect of service quality and trust
Lupiyoadi, Rambat, 2013: Service Marketing Management. Jakarta : Salemba Empat
Marso, Sri gunawan 2018, Destination image and its consequences in the perspective of four-stage loyalty model (an empirical evidence from visitors of Tarakan City, Indonesia)
Moh. Ibram Malik, Wilopo, M. Kholid Mawardi. 2016 The Influence of City Branding "The Soul of Madura" and Tourist Motivation on the Decision to Visit Sumenep Regency
Muhamad Firaz Anhar : 2018 Factors Influencing Tourists' Decisions to Visit Indonesian Archipelago Tourist Destinations
Development of Tourism and Air Transportation D.I. Yogyakarta, May 2019, No.39/07/34/ Th.XXI, July 1, 2019, Central Bureau of Statistics Yogyakarta Province
Ratna Roostika.2012. Analysis of the Effect of Marketing Mix of Souvenir Products on Domestic Tourist Satisfaction in Yogyakarta
Siti Ma'rifatun 2018. Analysis of the Effect of Tourism Attraction and Destination Image on Revisit Interest with Visitor Satisfaction as an Intervening Variable (Case Study on Suwuk Beach Visitors)
Sudaryono. 2016. Marketing Management Theory and Implementation. Yogyakarta: Andi
Sumarni, Zulkarnain, I Gede Sugiyanta. 2012 . Factors Driving and Attracting Tourists Visiting Mount Dempo Tourist Attraction Pagar Alam City
Swastha,Basu. 2010.Sales Management: Sales Implementation, BPFEYogyakarta
Tumbel Brenda Brigitha, S.L.H.V Joyce Lapian, Rita N. Taroreh: 2018 The Influence of Tour Guide Knowledge and Skills on Tourist Satisfaction in Bunaken (Case Study of Manado Tour Guide Wiasatawan)
Taufik Tri Nur Hidayat, Chalil, Maskuri Sutomo: 2017 The Influence of Accessibility and Destination Image on the Intention to Visit Telaga Tambing
This work is licensed under a Creative Commons Attribution 4.0 International License.
1.The works published in this magazine are subject to the following terms: Tourism Research Association (the publisher) preserves the patrimonial rights (copyright) of the published works, and favors and allows the reuse of them under the license of use indicated in point 2.
© Investur, 2017
2.The works are published in the electronic edition of the magazine under a Creative Commons Attribution-NonCommercial-NoDerivative 3.0 Spain (legal text) license. They can be copied, used, disseminated, transmitted and publicly displayed, provided that: i) the authorship and the original source of their publication (journal, editorial and URL of the work) are cited; ii) are not used for commercial purposes; iii) the existence and specifications of this license are mentioned.
3. Self-file conditions. Authors are allowed and encouraged to disseminate electronically the pre-print versions (version before being evaluated) and / or post-print (version evaluated and accepted for publication) of their works before publication, since it favors their circulation and earlier dissemination and with it a possible increase in its citation and scope among the academic community.
