Comonfort, Guanajuato a magical village in the cultural context

  • Rocio Esquivel Ríos Universidad Tecnológica de San Miguel de Allende
  • Juan Antonio Fernández Ortega Universidad Tecnológica de San Miguel de Allende
Keywords: Magic, Culture, traditions, History, tourism


This document makes an approach to both essential and essential characteristics and how to develop them to make the municipality of Comonfort, Guanajuato an authentic "pueblo magico", without neglecting the necessary governmental management.

To give an adequate response to the aforementioned from the system: "pueblo magico",the following seven subsystems are contemplated:

  • Vital ancestral antecedents and outstanding and attractive festivities.
  • Communities involved notable for their characteristics of this nature.
  • Urban context and well-known architectural sites.
  • Current and recommended cultural actions to carry out.
  • Eminent historical facts and outstanding characters.
  • Nature appreciable from the tourist point.
  • Government strategies that promote this recognition

All with a close interrelation and interdependence, which from the systemic approach are contemplated these links in a cultural context.

This will give value to certain geographical areas of ordinary communities favoring cultural promotion in all its aspects, regional development and ecological conservation, promoting sustainable development, both social, economic, cultural and environmental.

However, obtaining this title implies structuring a series of strategies focused on the strengthening and dissemination in all mentioned subsystems to increase tourist attractions, traditions, the characteristics of society and, in general terms, the cultural richness.

The main objective of the research is to identify the elements that are involved in obtaining the title of "magical town" the previous from the Soft Systems methodology of Checkland.. To finally conclude with an integral appreciation of the tourist destination and determine the key strategies to achieve the appointment.

Author Biographies

Rocio Esquivel Ríos, Universidad Tecnológica de San Miguel de Allende

Universidad Tecnológica de San Miguel de Allende

Juan Antonio Fernández Ortega, Universidad Tecnológica de San Miguel de Allende

Universidad Tecnológica de San Miguel de Allende


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How to Cite
Esquivel Ríos, R., & Fernández Ortega, J. A. (2019, May 3). Comonfort, Guanajuato a magical village in the cultural context. Journal of Tourism and Heritage Research, 2(2), 231-261. Retrieved from