• Francisco Madrid Flores Universidad Anáhuac
  • Gloria Godínez Guerrero Universidad Anáhuac e Instituto Politécnico Nacional


The COVID-19 pandemic not only affected people's health but also severely damaged the economy of millions of families worldwide and, most likely, will lead to the modification of various patterns of human behavior. The inherent condition of tourism as an activity that depends on the mobility of people brought with it large-scale impacts on tourism activity, such as an estimated decrease of 2.6 billion international tourist arrivals in the world, compared to 2019. For various reasons, notably the lack of restrictions on the entry of people into the country, Mexico has had a faster tourism recovery than the rest of the world. However, the tourist destinations with the best behavior in the reactivation are not cultural destinations. In this work, this support is documented, and it is explored in this regard, among which there is a lower existence of large companies, which limits the response capacities; weak management structures and tourist promotion of the destinations; greater dependence on the domestic market; as well as limited recognition by local authorities of the importance of tourism among others. For the research development, public databases were used with information on the statistical indicators of the destinations and interviews with key informants.


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How to Cite
Madrid Flores, F., & Godínez Guerrero, G. (2023, August 10). MANAGEMENT OF CULTURAL DESTINATIONS IN PANDEMIC TIMES: FAILURES AND LESSONS. Journal of Tourism and Heritage Research, 6(3), 234-258. Retrieved from