A PROPOSAL FOR ROUTES ON LATIN-AMERICA HERITAGE IN MADRID
Abstract
After selecting 10 segments of potential tourists for the creation of tourist routes on Latin American heritage in the Community of Madrid and conducted 20 interviews, the results obtained allowed to issue a structured questionnaire – 47 closed questions from which 456 answers were collected – that served to identify the key features such routes should have. They were: Including a garden with species from that geographical area, a museum where Latin American pieces are exhibited and a restaurant serving food from those countries; A Saturday 3-hour group visit with a guide; Featuring several Latin American countries’ influence, not focusing on a specific one; Average price per person of 30 euros.
Using this information, three emblematic routes on the cultural heritage of Latin America in the city of Madrid were developed – further routes in other cities and/or with a theme specialisation to be developed. The three routes are: 1) Museo de América + Parque del Oeste + Latin American restaurant, for families with children 7-12 yrs.; 2) Parque del Buen Retiro + Latin American gastronomic experience + Museo Naval; And 3) Real Jardín Botánico + Latin American gastronomic experience + Museo Nacional de Antropología, these two routes aimed at the general public. In addition, they have been tested by pilot experiences in order to be enhanced so that they can be offered as new tourist products to the General Directorate for Tourism of the Community of Madrid.
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