NAUTICAL TOURISM AS A REGION'S TOURISM PRODUCT
Abstract
Tourism has had a strong growth through the diversification of tourist products, which tend to be oriented towards new tourist offers and experiences. Nautical tourism as a tourist product in the Central region of Portugal, Medio Tejo is one of these cases. The main objective of this study is to determine the perception of tourists about the practice and contribution of wakeboarding to the development of the region.
To achieve the objective, the study investigates different sources of data related to nautical tourism in the Central region. The process of quantitative analysis of this article foresees a more significant sample in the future, replicated in a more favourable time for the practice of the aquatic modality of wakeboard.
The results obtained show the importance given to the decision to choose the nautical destination, being based on the characteristics of the region about the attribution of the qualities of attractiveness of the tourist destination.
It is concluded that hospitality, reception, accessibility, and the opportunity to practice nautical activities are the fundamental attributes for the school of this destination and of nautical tourism as a tourist product of this region.
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