Giving Colour to Heritage: Promoting Identity and Memory through Stories

  • Elsa Ramos CITUR, UDI, Instituto Politécnico da Guarda – ESTH
  • Rita Saraiva Centro Interpretativo de Seia e seu Centro Histórico
  • Adriano Costa CITUR, UDI, Instituto Politécnico da Guarda
Keywords: History, Stories, Memory, Storytelling, Cultural Tourism, Guided tours

Abstract

The experience of the visit is increasingly sought as a "living experience", where the tourist can enjoy, build and above all learn. In this article we aim to present the tourist a cultural experience based on the recreation of stories from a literary work, where we focus the storytelling experience on the narratives of the place.

The ability to reconstruct the guided tour, allows offering various perspectives, both chronologically and typologically, which allows the creation of interpretative tools (staged characters, period photographs, objects, among others), when given to the participant, he/she will develop his/her imaginary.

The methodology used is based on empirical experience, bibliographic analysis of the resources, the theme, direct observation of the visit and in the collection of information from visitors obtained by conducting a quiz. The information obtained will constitute a starting point, in the implementation of new strategic tools of attraction, contributing to the promotion and dissemination of the place and consequently of a territory.

References

Campos, R. (2010). Clara Sarmento, Cultura popular portuguesa: práticas, discursos e representações, Etnográfica, 14 (1), 206-208.

Cunhal, A. (1965) - Senalonga: pequenas histórias de uma vila em 1900. Prelo. Lisboa.

Gonçalo, C.R., Borges, M.L., Cassol, A. & Moré, R. (2013). Storytelling para a identificação de uma estratégia como prática. Revista Ibero-Americana de Estratégia – RIAE, 12(1), 131-153.

Hair, J., Black, W., Babin, B. & Anderson, R. (2010). Multivariate data analysis: A global perspective, Upper Saddle River; NJ; Pearson;

Pereira, A., Silva, C. & Seabra, C. (2018). A Experiencia Turística de Storytelling nos Centros Históricos de Portugal.
European Journal of Applied Business Management, Special Issue of ICABM2018, 145-161.

Pestana, M e Gageiro, J. (2014). Análise de Dados para Ciências Sociais – A Complementaridade do SPSS. 6a edição, Editora Sílabo, Lisboa;
Reis, E. e Moreira, R. (1993) Pesquisa de Mercados. Edições Sílabo, Lisboa.

Schultz, P. W. (2000). Empathizing with nature: the effects of perspective taking on
concern for environmental issues. Journal of Social Issues, 56(3),391 406.

Schmitt, B. (1999). Experiential marketing. Journal of marketing management, 15(1-3), 53-67.

Semedo, Alice; Ganga, Rafaela; Oliveira, Célia (2018) – Visitar Museus e Monumentos: Um estudo piloto de fatores motivacionais. Ed. CITCEM - Centro de Investigação Transdisciplinar «Cultura, Espaço e Memória»
Published
2021-07-01
How to Cite
Ramos, E., Saraiva, R., & Costa, A. (2021, July 1). Giving Colour to Heritage: Promoting Identity and Memory through Stories. Journal of Tourism and Heritage Research, 4(3), 1-9. Retrieved from https://jthr.es/index.php/journal/article/view/290