Giving Colour to Heritage: Promoting Identity and Memory through Stories
Abstract
The experience of the visit is increasingly sought as a "living experience", where the tourist can enjoy, build and above all learn. In this article we aim to present the tourist a cultural experience based on the recreation of stories from a literary work, where we focus the storytelling experience on the narratives of the place.
The ability to reconstruct the guided tour, allows offering various perspectives, both chronologically and typologically, which allows the creation of interpretative tools (staged characters, period photographs, objects, among others), when given to the participant, he/she will develop his/her imaginary.
The methodology used is based on empirical experience, bibliographic analysis of the resources, the theme, direct observation of the visit and in the collection of information from visitors obtained by conducting a quiz. The information obtained will constitute a starting point, in the implementation of new strategic tools of attraction, contributing to the promotion and dissemination of the place and consequently of a territory.
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