The flow of words literature as a way of tourism promotion and tourism as a resource to approach the literature

  • Cristina Alcaraz Universitat de Barcelona (UB)
  • Silvia Gianni Università di Milano Bicocca
Keywords: cultural tourism, sustainable tourism, literatura and tourism, Batzan Valley, San Juan River, Nicaragua


Through two different approaches, the study aims to analyze the successful binomial between literature and tourism as a key for the development of cultural and sustainable tourism: the first demonstrates how literary themes and topics contribute to increase the tourist influx; the second shows how a tourist destination known only for its natural beauties can become a resource to get closer to unknown literary expressions.  The first look analyzes how literature has revealed to a wider public the beauty of the landscapes, the architectural wealth, the habits and ancestral traditions that permeate the Pyrenees valley, place where the "trilogy of Baztan" by Dolores Redondo is set. The analysis, therefore, try to demonstrate that the literary success of this trilogy has contributed to increase the cultural, green and sustainable tourism in the region.  The second approach moves to the other side of the Atlantic Ocean, in Nicaragua, where another river, the San Juan River, which connects the Great Lake of Nicaragua with the Caribbean Sea and constitutes one of the most traveled tourist routes, can be transformed into a factor of promotion for the national literature. This fact represents an opportunity for an international tourist, who knows very little about Nicaraguan literature, to become acquainted with some literary names such as: Coronel Urtecho, Pablo Antonio Cuadra, Ernesto Cardenal or Fernando Silva, whose work has been inspired by this river. The cultural and literary tourism finds, in this fluvial way, its possibility of expression and expansion.


Author Biographies

Cristina Alcaraz, Universitat de Barcelona (UB)

Universitat de Barcelona (UB)

Silvia Gianni, Università di Milano Bicocca

Università di Milano Bicocca


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How to Cite
Alcaraz, C., & Gianni, S. (2019, February 7). The flow of words literature as a way of tourism promotion and tourism as a resource to approach the literature. Journal of Tourism and Heritage Research, 2(1), 40-53. Retrieved from