Content strategies in fashion museums: the case of the costume museum of Madrid
Abstract
ashion museums are already a consolidated reality as part of the cultural tourism offer of the cities where they are located; Proof of this is the communicative effort that these spaces make when it comes to disseminating their proposals. However, the studies that aim to know how social networks are implemented within their communication plan are meager. Therefore, the following text pursues through the case study to envision the content strategy that the Madrid Costume Museum executes through social media. The selected methodology, content analysis, has enabled us to know what the reality of your activity is. The results show the little strategic capacity of the institution when transmitting its content.
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