Journal of Tourism and Heritage Research https://jthr.es/index.php/journal <p>Journal of Tourism and Heritage Research.</p> Journal of Tourism and Heritage Research en-US Journal of Tourism and Heritage Research 2659-3580 <p>&nbsp;1.The works published in this magazine are subject to the following terms:&nbsp;Tourism Research Association (the publisher) preserves the patrimonial&nbsp;rights (copyright) of the published works, and favors and allows the reuse&nbsp;of them under the license of use indicated in point 2.</p> <p>&nbsp;© Investur, 2017</p> <p>2.The works are published in the electronic edition of the magazine under&nbsp;a Creative Commons Attribution-NonCommercial-NoDerivative 3.0 Spain&nbsp;(legal text) license. They can be copied, used, disseminated, transmitted&nbsp;and publicly displayed, provided that: i) the authorship and the original&nbsp;source of their publication (journal, editorial and URL of the work) are&nbsp;cited; ii) are not used for commercial purposes; iii) the existence and&nbsp;specifications of this license are mentioned.</p> <p><a href="http://creativecommons.org/licenses/by-nc-nd/3.0/es/" rel="license"><img src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" alt="Licencia Creative Commons" align="middle" hspace="10" vspace="10"></a></p> <p>&nbsp;3. Self-file conditions. Authors are allowed and encouraged to disseminate&nbsp;electronically the pre-print versions (version before being evaluated)&nbsp;and / or post-print (version evaluated and accepted for publication) of&nbsp;their works before publication, since it favors their circulation and&nbsp;earlier dissemination and with it a possible increase in its citation&nbsp;and scope among the academic community.&nbsp;</p> Popular Religiosity and Public Space in Guadalajara: Expressions of Religious Syncretism in Urban Contexts https://jthr.es/index.php/journal/article/view/665 <p>The article "Popular Religiosity and Public Space in Guadalajara: Expressions of Religious Syncretism in Urban Contexts" analyzes how popular religiosity reshapes and transforms public space in Guadalajara. Using a qualitative ethnographic approach, it examines religious celebrations stemming from the syncretism between indigenous traditions and Catholicism, which shape the urban landscape and collective memory.</p> <p>It identifies differences between religious practices in the eastern and western areas, reflecting Guadalajara’s cultural and religious diversity. The eastern area features indigenous-rooted symbols, while the western area is characterized by traditional Catholic liturgies. These practices strengthen social cohesion and community identity by transforming streets and plazas into sacred spaces.</p> <p>The study also discusses religious tourism as a phenomenon that influences public space, creating economic opportunities and challenges for cultural preservation. Festivals such as the Romería of the Virgin of Zapopan and the Holy Convocation of La Luz del Mundo exemplify how popular religiosity redefines urban space, fostering interactions between the sacred and the secular.</p> <p>In summary, popular religiosity is a key social and cultural process in shaping identity and public space, essential for understanding contemporary urban dynamics.</p> Rogelio Martínez Cárdenas ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-06-19 2025-06-19 8 3 1 19 Religious cultural tradition: the Carnival of Tenosique https://jthr.es/index.php/journal/article/view/666 <p>The carnival is a cultural celebration whose origin dates back to the pagan festivities of the Romans and consists of dances, music, costumes, parades and parades associated with the Christian calendar. Through a critical literary review and contrast, the investigation of the Tenosique Carnival was carried out, the objective of which was to analyze it and why it is considered the rarest in Mexico.&nbsp; In conclusion, this carnival is a historical legacy of traditions of ancient pre-Hispanic culture, whose main feature is the dance of Pochó, which means the purification of man through the struggle between good and evil, a dance that has become a custom of symbolism and tradition, which is considered a unique and memorable experience, which impresses locals and strangers, due to the unique identity and surrealism of this carnival.</p> Cecilia García Muñoz Aparicio María del Carmen Navarrete Torres Miguel Armando Vélez Tellez Olga Beatriz Sánchez Rosado ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-06-19 2025-06-19 8 3 20 30 Factors Influencing Tourism Growth In Villahermosa Tabasco. México https://jthr.es/index.php/journal/article/view/668 <p>The objective is to identify the factors that impact the tourist growth of the city of Villahermosa, Tabasco. In terms of methodology, this research is observational, since it aims to make known the different factors that influence and provide growth to it. It is qualitative, since external and secondary sources will be used in the development. As a result, tourism in Villahermosa consists of several attractions such as YUMKA, the museum of sale, the Regional Museum of Anthropology "Carlos Pellicer Cámara", as well as areas with natural wealth. For this reason, in 2016, the government of the state of Tabasco began working on different plans to support different tourism projects, and to monitor them. As a conclusion, it is important to focus on the potential of the area and implement government plans; For this reason, in the case of Villahermosa, Tabasco, its municipal government must follow up on the different plans established, and manage the resources implemented, giving priority to the development of strategies to increase tourism in Villahermosa.</p> Ana Bertha Vidal Focil Carlos Mario Flores Lázaro María Antonieta Estañol Vidrio ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-06-21 2025-06-21 8 3 31 41 The tourism student as a fire preventive monitor in ecological reserves through artificial intelligence, case Santay island https://jthr.es/index.php/journal/article/view/673 <p>This reflection article has aimed to identify how jobs related to tourism have been replaced by robots, therefore, in the face of these changes, the opportunity for employability opens up for the preventive care of ecological reserves, with Santay being of great importance in its conservation, as an important provider of water and air cleaning.</p> <p>The results of the study have shown some Artificial Intelligence alternatives that other countries have implemented to protect the world's forests.&nbsp;</p> <p>The conclusions of this study indicate that the year 2024 takes first place in the number of hectares burned, compared to the last fourteen years.&nbsp; That there is a lack of greater emphasis and direction for Tourism graduates to support the protection of Ecuadorian ecological resources, with AI. Tourism being important for conservation and vice versa.</p> Cecilia Cabanilla Burgos Genoveva Quelal-Mora Luci Salas Narváez ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-01 2025-07-01 8 3 42 53