Cultural tourism and the sustainability of tourism organizations in the Region of Madrid

  • Laura Vidal-Serrano Universidad Autónoma de Madrid
  • Beatriz Narbona-Reina Universidad Autónoma de Madrid
  • Nadia Temli-Romero Universidad Autónoma de Madrid
  • Juan Ramón Campos-Blázquez Universidad Autónoma de Madrid
Keywords: Cultural tourism, sustainability, tourism organizations, Region of Madrid

Abstract

This paper proposes an analysis of cultural tourism and the sustainability of tourism organizations in the Region of Madrid (RM). This study encompasses a variety of businesses, including restaurants, hospitality establishments, travel agencies, leisure, sports, or entertainment companies, event or conference companies, museums or exhibition entities, public institutions and/or development associations, as well as tourist guides. The main objective is to assess the degree of sustainability of these organizations across three key dimensions: economic, social, and environmental.

To conduct this research, a quantitative methodology has been employed, relying on a structured questionnaire composed of closed-ended questions that underwent statistical analysis to achieve the main objective. These questions have allowed for the retrieval of pertinent information concerning how these organizations operate within the RM and their relationship with sustainability in its various facets, thereby obtaining a more precise understanding of these companies' positions in terms of economic, social, and environmental sustainability. This approach will provide a deeper insight into how these organizations are addressing this concept and whether they are doing so equitably, thus enabling them to contribute effectively to sustainability in the context of cultural tourism in the RM.

In conclusion, this study aims to analyze the relationship between cultural tourism and the sustainability of tourism organizations in the RM, offering a comprehensive view of how these organizations can address the economic, social, and environmental challenges in their pursuit of sustainable tourism development in the region.

References

Aguzman, G., Manurung, A. H., Pradipto, Y. D., & Sanny, L. (2021). The Effect of Charismatic Leadership on the Sustainability of Tourism Destination with Entrepreneurship Orientation and Community Empowerment as a Mediator. Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020), 585, 691–695. https://doi.org/10.2991/ASSEHR.K.211020.101
Al-Ababneh, M., & Masadeh, M. (2019). Creative Cultural Tourism as a New Model for Cultural Tourism. Journal of Tourism Management Research, 6(2), 109–118. https://doi.org/10.18488/JOURNAL.31.2019.62.109.118
Aswita, D., Apriana, E., Herlina, H., Samuda, S., & Abubakar, A. (2023). Ethno Eco-Tourism: Utilizing Nature and Culture for More Sustainable Tourism Development. Sociology and Anthropology, 11(1), 12–20. https://doi.org/10.13189/SA.2023.110102
Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), 528–546. https://doi.org/10.1016/J.ANNALS.2012.02.003
Comunidad de Madrid. (2022). Encuesta de Ocupación Hotelera. Viajeros alojados en establecimientos hoteleros en la Comunidad de Madrid - Mayo 2022. https://www.turismomadrid.es/es/profesionales/estadísticas.html
Dayoub, B., Yang, P., Dayoub, A., Omran, S., & Li, H. (2020). The role of cultural routes in sustainable tourism development: A case study of Syria’s spiritual route. International Journal of Sustainable Development and Planning, 15(6), 865–874. https://doi.org/10.18280/IJSDP.150610
Dolnicar, S., Crouch, G. I., & Long, P. (2008). Environment-friendly Tourists: What Do We Really Know About Them? JOURNAL OF SUSTAINABLE TOURISM, 16(2), 197–210. https://doi.org/10.2167/JOST738.0
Garrigos-Simon, F. J., Narangajavana-Kaosiri, Y., & Lengua-Lengua, I. (2018). Tourism and Sustainability: A Bibliometric and Visualization Analysis. Sustainability 2018, Vol. 10, Page 1976, 10(6), 1976. https://doi.org/10.3390/SU10061976
INE. (2022). Número de turistas según comunidad autónoma de destino principal(10823). https://www.ine.es/jaxiT3/Tabla.htm?t=10823
Li, Y., Bian, X., Qi, W., & Com, B. (2022). Research on the Evolution Mechanism of the Integration System of Culture and Tourism Industry based on Self-organization Theory. Proceedings of the 2022 International Conference on Mathematical Statistics and Economic Analysis (MSEA 2022), 857–867. https://doi.org/10.2991/978-94-6463-042-8_122
Nistoreanu, P., Dorobantu, M. R., & Tuclea, C. (2011). Strategic directions in sustainable tourism development through rural tourism activities. Forum Ware International.
Organización Mundial del Turismo. (2019). Definiciones de turismo de la OMT. In UNWTO Tourism Definitions | Définitions du tourisme de l’OMT | Definiciones de turismo de la OMT. World Tourism Organization (UNWTO). https://doi.org/10.18111/9789284420858
Pueyo-Ros, J. (2018). The Role of Tourism in the Ecosystem Services Framework. Land 2018, Vol. 7, Page 111, 7(3), 111. https://doi.org/10.3390/LAND7030111
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/J.JHTM.2018.03.005
Saari, R., Höckert, E., Lüthje, M., Kugapi, O., & Mazzullo, N. (2020). Cultural sensitivity in Sámi tourism: A systematic literature review in the Finnish context. Matkailututkimus, 16(1), 93–110. https://doi.org/10.33351/MT.88061
Tsang, N. K. F., & Ap, J. (2007). Tourists’ Perceptions of Relational Quality Service Attributes: A Cross-Cultural Study. Http://Dx.Doi.Org/10.1177/0047287506295911, 45(3), 355–363. https://doi.org/10.1177/0047287506295911
Yang, J., Peng, Y., & Liang, H. (2021). Research on Guilin Smart Cultural Tourism Service Scenario based on Digital Twin Technology. BCP Business & Management, 13, 19–24. https://doi.org/10.54691/BCPBM.V13I.51
Published
2024-10-16
How to Cite
Vidal-Serrano, L., Narbona-Reina, B., Temli-Romero, N., & Campos-Blázquez, J. R. (2024, October 16). Cultural tourism and the sustainability of tourism organizations in the Region of Madrid. Journal of Tourism and Heritage Research, 7(4), 1-15. Retrieved from https://jthr.es/index.php/journal/article/view/614
Issue
Vol 7 No 4 (2024): Vol 7 No 4 (2023): Journal of Tourism and Heritage Research
Section
Artículos
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

 1.The works published in this magazine are subject to the following terms: Tourism Research Association (the publisher) preserves the patrimonial rights (copyright) of the published works, and favors and allows the reuse of them under the license of use indicated in point 2.

 © Investur, 2017

2.The works are published in the electronic edition of the magazine under a Creative Commons Attribution-NonCommercial-NoDerivative 3.0 Spain (legal text) license. They can be copied, used, disseminated, transmitted and publicly displayed, provided that: i) the authorship and the original source of their publication (journal, editorial and URL of the work) are cited; ii) are not used for commercial purposes; iii) the existence and specifications of this license are mentioned.

Licencia Creative Commons

 3. Self-file conditions. Authors are allowed and encouraged to disseminate electronically the pre-print versions (version before being evaluated) and / or post-print (version evaluated and accepted for publication) of their works before publication, since it favors their circulation and earlier dissemination and with it a possible increase in its citation and scope among the academic community.