Journal of Tourism and Heritage Research

Cultural tourism and the sustainability of tourism organizations in the Region of Madrid

Laura Vidal-Serrano — 2024-10-16

This paper proposes an analysis of cultural tourism and the sustainability of tourism organizations in the Region of Madrid (RM). This study encompasses a variety of businesses, including restaurants, hospitality establishments, travel agencies, leisure, sports, or entertainment companies, event or conference companies, museums or exhibition entities, public institutions and/or development associations, as well as tourist guides. The main objective is to assess the degree of sustainability of these organizations across three key dimensions: economic, social, and environmental.

To conduct this research, a quantitative methodology has been employed, relying on a structured questionnaire composed of closed-ended questions that underwent statistical analysis to achieve the main objective. These questions have allowed for the retrieval of pertinent information concerning how these organizations operate within the RM and their relationship with sustainability in its various facets, thereby obtaining a more precise understanding of these companies' positions in terms of economic, social, and environmental sustainability. This approach will provide a deeper insight into how these organizations are addressing this concept and whether they are doing so equitably, thus enabling them to contribute effectively to sustainability in the context of cultural tourism in the RM.

In conclusion, this study aims to analyze the relationship between cultural tourism and the sustainability of tourism organizations in the RM, offering a comprehensive view of how these organizations can address the economic, social, and environmental challenges in their pursuit of sustainable tourism development in the region.

The role of conventual sweets in promoting tourist destinations

Cláudia Pires da Silva — 2024-10-16

This study highlights the importance of conventual sweets in tourism promotion through a bibliometric review and content analysis, adopting a qualitative methodology to explore the historical and cultural relevance of these culinary practices. The research focuses on how conventual sweets can be used to enhance and attract tourists to the places where they are produced. The analysis reveals that, in addition to being a crucial element of the gastronomic heritage, conventual sweets serve as an essential narrative pillar in tourism marketing strategies, providing a deep cultural experience that transcends taste and touches the imagination of visitors. This work contributes to the understanding of how traditional cuisine can be effectively integrated into tourism marketing practices, emphasizing the need to preserve and promote conventual sweets not only as a gastronomic legacy but also as a valuable tourism asset.

Memory and transformation: cultural tourism and community revitalization in Chipilo, Mexico

María del Carmen Navarrete Torres — 2024-10-16

Cultural tourism seeks to enter the stories of cities that allow them to understand and learn information about other cultures, in order to appreciate their identity and local traditions.

The town of Chipilo by Francisco Javier Mina, located in the state of Puebla, is a community with history, language, culture and a peculiar aspect, which arises from the conjunction of the countryside of northern Italy in the 19th century and the rural space of Mexico current. It is an Italian town in Mexico where there is a unique way of speaking in the world. It was founded more than 140 years ago and its inhabitants preserve the tradition and language almost intact, which is a dialect from the northeast of the European country, which resulted in the Veneto Chipileño with influences from the Spanish spoken in the country. Although, it is not recognized as an official variant,

Of the 4,500 inhabitants, 3,800 are direct descendants of the founders who emigrated from Italy, when the government of Porfirio Díaz sought to modernize the country, attracting European migration with new production techniques. The objective was to investigate the cultural and natural heritage of Chipilo. A documentary investigation was carried out. Conclusions. There is great tourist and cultural potential. rural tourism and hiking can be developed.

Tourism trend in the Bangladesh Sundarbans Mangrove Forest: A PESTEL framework analysis focusing on sustainable ecotourism development

Afia Zahin — 2024-11-03

This research aims to look into the challenges and opportunities of ecotourism in the Sundarbans mangrove forest in Bangladesh from a macro level. We have gathered tourist data of Sundarbans from the Bangladesh Forest Department and analyzed the trend from 2009-2022. The trend shows that domestic tourism was rising significantly in the Sundarbans. Both domestic and foreign revenue data were collected to measure the trend. Secondary data was collected using a literature review of published research works, reports, and policies from various government and non-government agencies, websites, and legal document content analysis. The gathered data were analyzed by the PESTEL framework based on detailed political, economic, social, technological, environmental, and legal aspects of tourism and ecotourism activities in the Sundarbans. The PESTEL approach reflected the requirement of sustainable ecotourism development and the recommendations to focus on the relevant areas of improvement to minimize threats and vulnerabilities in the Sundarbans mangrove forest from tourism activities. It requires the development of plans and programs guided by a strategic environmental assessment and strategic environmental management plans that can support ecotourism. Subsequently, ecotourism projects in the Sundarbans also require environmental impact assessment and mitigation measures guided by strategic environmental assessment.

El Analysis of Madrid’s cultural heritage for the chinese tourism market: a case study of the royal site of San Lorenzo de el Escorial

Shutao Lan — 2024-11-12

This study systematically synthesizes the Royal Site of San Lorenzo de El Escorial, highlighting the most relevant aspects for Chinese tourists. The main objective of this study is to provide Chinese tourists with a more complete and in-depth understanding of the site before and during their visit and to give them the tools to understand the monument better through some examples they know, such as suggesting that this Madrid site can be compared in certain respects to the "royal residence of Chengde" in China. In addition, this study stands out the presence of emblematic works of China in the library and the palace, evidencing the close cultural exchange between China and Spain and underlining its considerable attractiveness in the Chinese tourist market.

Impact of Digital Technology-Driven Tourism and Physical Activity on Active Aging

Yuchi Liu — 2024-11-18

As the global population ages, achieving active aging has become a key component of sustainable development worldwide. Our research aims to understand the preferences of elderly tourists by investigating their participation in activities and use of digital technology during travel, thereby offering better services in this field. Utilizing the Technology Acceptance Model (TAM) and Active Aging Theory, we conducted a binary logistic regression analysis on data from the China Health and Retirement Longitudinal Study (CHARLS). Our quantitative analysis revealed significant exercise preferences among the elderly and highlighted the positive impact of digital technology on senior tourism. These findings suggest that tailored activities and enhanced digital services can promote more engaging and fulfilling travel experiences for the elderly, contributing to their overall well-being and active aging.