IMPORTANCE OF CITYBRANDING IN TOURISM
The Citybranding corresponds to the creation of a representative brand that identifies the diverse characteristics of a city for its projection to the tourist market, therefore, it is necessary that said brand be in accordance with the qualities that are desired to be strengthened, since this will have a significant influence on the perception that both visitors and residents will acquire from the city and will also serve as a means of communication and brand recall. In the present study it was proposed to conceptually evaluate the generalities of the citybranding, through a bibliographical-descriptive analysis of the existing literature, which allows to know the role that the citybranding plays in the development of tourism, it was evidenced that the motive that moves the creation of a brand for a city is its potentialization in the tourist market.
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