SOCIAL MEDIA AND FASHION-BRANDED HOTELS: THE CASE OF ARMANI HOTELS
The world’s leading fashion companies saw the opportunity in the hotel industry. These establishments are increasing the hotel offering of many cities in the world. For the promotion of these spaces, social media is a key aspect. The influence of networks defines online reputation, so the analysis of their use allows us to find out how these tools are implemented in the Armani communication strategy. The results reveal an accurate strategic vision in its communication in social networks.
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