THE TOP-DOWN APPROACH IN GASTRONOMIC TOURISM: THE CASE OF BOGOTÁ

  • M. Pilar Leal Londoño
  • F.Xavier Medina
Keywords: territorial development, top-down approach, tourism cluster, gastronomic tourism

Abstract

The emergence of gastronomic tourism around the world has prompted the emergence of numerous initiatives related to food, this fact is also reflected in the case of Colombia. In this country, numerous companies, businesses and, in general, activities are flourishing thanks to tourism and culture policies that recognize the processes and practices of Colombian cuisine as intangible cultural heritage. One of the most representative strategies is identified in the case of the Gastronomy cluster of the city of Bogotá. The cluster has been led by the Chamber of Commerce of Bogotá and has had the support of different companies in the sector.

This article explores based on the literature review, public documents, policies and information obtained through various publications, the implementation of this type of strategies in the framework of territorial development and the analysis of the top-down approach. The information gathered provides some ideas on how this strategy has had a relevant effect on local economic revitalization by linking small and medium-sized food companies that base their activity mainly on traditional dishes and products from the region. First, it analyzes the structure of the strategy and its link with national tourism and cultural policies based on the main concepts of territorial development. Taking Bogotá (Colombia) as the main case study, this approach allows us to understand not only the role play of local authorities in the promotion of gastronomic tourism strategies, but also how these local strategies can have an impact on local and regional development. in general.

 

Author Biographies

M. Pilar Leal Londoño

Ostelea School of Tourism & Hospitality, Grit-EAE

F.Xavier Medina

Universitat Oberta de Catalunya

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Published
2019-07-01
How to Cite
Leal Londoño, M. P., & Medina, F. (2019, July 1). THE TOP-DOWN APPROACH IN GASTRONOMIC TOURISM: THE CASE OF BOGOTÁ. Journal of Tourism and Heritage Research, 2(3), 1-19. Retrieved from http://jthr.es/index.php/journal/article/view/63