Impact of the perceived value attributes of Smart Tourism Technologies (STTs) in promoting sustainable tourism on travel experience
Keywords:
Smart Tourism Technologies (STTs), sustainable tourism, perceived value, travel experience
Abstract
The article explores the central role of Smart Tourism Technologies (STTs) in promoting and facilitating the transition toward sustainable tourism. Five key attributes of STTs were identified—information, accessibility, interactivity, personalization, and security—as essential elements for maximizing the perceived value of these technologies, which in turn influences the overall sustainable travel experience. These attributes were drawn from various studies in the literature. Our research involved an online survey conducted with a sample of 147 tourists who used STTs during a sustainable trip. A linear regression analysis confirmed significant relationships between all STT attributes and the perceived value of STTs, particularly highlighting the importance of interactivity and personalization. The findings also revealed that the perceived value of STTs is strongly linked to the evaluation of the travel experience. By facilitating access to relevant information and personalizing offerings, STTs empower travelers to make informed decisions, thereby reducing their environmental impact while enhancing their overall experience. Moreover, they encourage eco-friendly practices, strengthen connections with local communities, and promote less-visited destinations.
References
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Buhalis, D., & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of destination marketing & management, 4(3), 151-161. https://doi.org/10.1016/j.jdmm.2015.04.001
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Buhalis, D., & Sinarta, Y. (2019). Real-time co-creation and nowness service: lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582. https://doi.org/10.1080/10548408.2019.1592059
Bulchand-Gidumal, J. (2020). Using smart tourism destinations to manage post COVID-19 travel & tourism. In Rebuilding Tourism and Hospitality Sectors. COVID 19 Crisis, Policy Solutions and the Way Forward. Bharti Publications, New Delhi, India, pp. 1-10. https://www.worldcat.org/isbn/9789389657661
Boes, K., Buhalis, D., & Inversini, A. (2016). Smart tourism destinations: Ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 2(2), 108-124. http://dx.doi.org/10.1108/IJTC-12-2015-0032
Capital. https://www.capital.fr/entreprises-marches/greengo-reference-2-400-sites-de-tourisme-ecoresponsables (accessed on 30 May 2024)
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Cui, F., Lin, D., & Huang, Y. (2015). The impact of perceived security on consumer e-loyalty: A study of online tourism purchasing. IEEE First International Conference on Big Data Computing Service and Applications, Redwood City, CA, USA, pp.314-322. 10.1109/BigDataService.2015.41
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
Del Chiappa, G., & Baggio, R. (2015). Knowledge transfer in smart tourism destinations: Analyzing the effects of a network structure. Journal of Destination Marketing & Management, 4(3), 145-150. https://doi:10.1016/j.jdmm.2015.02.001
Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California management review, 54(1), 64-87. . https://doi.org/10.1525/cmr.2011.54.1.64
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Femenia-Serra, F., & Gretzel, U. (2020). The impact of Smart Tourism on the sustainability of tourist destinations. Journal of Tourism and Sustainability, 12(2), 45-58. https://doi.org/10.1007/978-3-030-36737-4_6
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Globe-Trotting. https://www.globe-trotting.com/ (accessed on 03 October 2024)
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179-188. https://doi.org/10.1007/s12525-015-0196-
Gretzel, U., Ham, J., & Koo, C. (2020). Creating the city destination of the future: The case of Smart Seoul. Tourism Management, 74, 314-324. https://doi.org/10.1007/978-981-10-
Gursoy, D., Milito, M. C., & Nunkoo, R. (2017). Residents' support for a mega-event: The case of the 2014 FIFA World Cup, Natal, Brazil. Journal of Destination Marketing & Management, 6(4), 344-352. https://doi.org/10.1016/j.jdmm.2017.09.003
Han, H., Hsu, L.T., Lee, J.-S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2), 345-355. https://doi.org/10.1016/j.ijhm.2010.07.008
Hindley, A., & Font, X. (2017). Ethics and influences in tourist perceptions of climate change. Current Issues in Tourism, 20(16), 1684-1700. https://doi.org/10.1080/13683500.2014.946477
Hourrail. https://www.hourrail.voyage/fr (accessed on 29 September 2024)
Huang, C. D., Goo, J., Nam, K., & Yoo, C. W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information & Management, 54(6), 757-770. https://doi.org/10.1016/j.im.2016.11.010
Jeong, M., & Shin, H. H. (2020). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, 59(8), 1464-1477. https://doi.org/10.1177/0047287519883034
Kaplanidou, K ., & Vogt, C. (2006). A Structural Analysis of Destination Travel Intentions as a Function of Web Site Features. Journal of Travel Research 45(2), 204-216. https://doi.org/10.1177/0047287506291
Kim, W.G., Lee, C., & Hiemstra, S.J. (2004). Effects of an online virtual community on customer loyalty and travel product purchases. Tourism Management, 25, 343–355. https://doi.org/10.1016/S0261-5177(03)00142-0
Kim, J. H. (2017). The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction. Journal of Travel Research, 57, 856–870. https://doi.org/10.1177/0047287517721369
Kolsaker, A., Lee‐Kelley, L., & Choy, P. C. (2004). The reluctant Hong Kong consumer: purchasing travel online. International Journal of Consumer Studies, 28(3), 295-304.
https://doi.org/10.1111/j.1470-6431.2004.00373.
Lamsfus, C., Wang, D., Alzua-Sorzabal, A., & Xiang, Z. (2015). Going mobile: Defining context for on-the-go travelers. Journal of Travel Research, 54(6), 691-701.
https://doi.org/10.1177/0047287514538839
Lee, H., Lee, J., Chung, N., & Koo, C. (2018). Tourists’ happiness: Are there smart tourism technology effects? Asia Pacific Journal of Tourism Research, 23, 486–501. https://doi.org/10.1080/10941665.2018.1468344
Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293-300. https://doi.org/10.1016/j.tourman.2016.03.014
Montgomery, D.C., Peck, E.A., & Vining, G.G. (2012). Introduction to Linear Regression Analysis, 4th ed. WILEY. http://sutlib2.sut.ac.th/sut_contents/H133678.pdf
Neuhofer, B., Buhalis, D., & Ladkin, A. (2012). Conceptualising technology enhanced destination experiences. Journal of Destination Marketing & Management, 1(1-2), 36-46. https://doi.org/10.1016/j.jdmm.2012.08.001
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences: a case study in the hospitality domain. Electronic Markets, 25, 243-254.
https://doi.org/10.1007/s12525-015-0182-1
No, E., & Kim, J. K. (2015). Comparing the attributes of online tourism information sources. Computers in human behavior, 50, 564-575. https://doi.org/10.1016/j.chb.2015.02.063
Park, Y. A., & Gretzel, U. (2007). Success factors for destination marketing web sites: A qualitative meta-analysis. Journal of Travel Research, 46(1), 46-63. https://doi.org/10.1177/0047287507302381
Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research, 34(2), 119-134.
https://doi.org/10.1080/00222216.2002.11949965
Ricci, F. (2002). Travel recommender systems. IEEE Intelligent Systems, 17(6), 55-57. https://d1wqtxts1xzle7.cloudfront.net/
Ricci, F., Rokach, L ., & Shapira B. (2015). Recommender Systems: Techniques, Applications, and Challenges. In: Ricci, F., Rokach, L., Shapira, B. (eds) Recommender Systems Handbook. Springer, New York, NY. https://doi.org/10.1007/978-1-0716-2197-4_1
Sánchez-Fernández, R., & Iniesta-Bonillo, M. Á. (2007). The concept of perceived value: a systematic review of the research. Marketing Theory, 7(4), 427-451. https://doi.org/10.1177/147059310708
Saura, J. R., Palos-Sanchez, P. R., & Martin, M. Á. (2018). Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study. International Journal of Environmental Research and Public Health (IJERPH), 15(3), 1- 20. https://doi.org/10.3390/ijerph15030553
Shen, S., Sotiriadis, M., & Zhang, Y. (2020). The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework. Sustainability,12, 4157. https://doi.org/10.3390/su12104157
Snoj, B., Korda, A. P., & Mumel, D. (2004). The relationships among perceived quality, perceived risk and perceived product value. Journal of product & brand management, 13(3), 156-167. https://doi.org/10.1108/10610420410538050
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0
Tussyadiah, I., Li, S., & Miller, G. (2019). Privacy protection in tourism: Where we are and where we should be heading for. In Information and Communication Technologies in Tourism, Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019, Springer International Publishing, pp. 278-290: https://doi.org/10.1007/978-3-030-05940-8_22
UNWTO & WTM Ministers’ Summit 2017. https://www.unwto.org/archive/europe/unwto-wtm-ministers-summit-2017 (accessed on 12 May 2024)
Wang, D., Li, X. R., & Li, Y. (2013). China's “smart tourism destination” initiative: A taste of the service-dominant logic. Journal of Destination Marketing & Management,2(2), 59-61.https://doi.org/10.1016/j.jdmm.2013.05.004
Wang, D., & Fesenmaier, D. R. (2013). Transforming the travel experience: The use of smartphones for travel. In Information and Communication Technologies in Tourism: Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013, Springer Berlin Heidelberg, pp. 58-69. https://doi.org/10.1007/978-3-642-36309-2_
Wang, X., Li, X. R., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism management, 54, 309-320. https://doi.org/10.1016/j.tourman.2015.12.003
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249. https://doi.org/10.1016/j.jretconser.2014.08.005
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Published
2025-01-20
How to Cite
Chaieb, S. (2025, January 20). Impact of the perceived value attributes of Smart Tourism Technologies (STTs) in promoting sustainable tourism on travel experience. Journal of Tourism and Heritage Research, 8(1), 59-76. Retrieved from http://jthr.es/index.php/journal/article/view/620
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Artículos
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