Tourism trend in the Bangladesh Sundarbans Mangrove Forest: A PESTEL framework analysis focusing on sustainable ecotourism development
Keywords:
Sundarbans Mangrove Forest (SMF), Ecotourism, Tourism policy, Sustainability, Strategic
Abstract
This research aims to look into the challenges and opportunities of ecotourism in the Sundarbans mangrove forest in Bangladesh from a macro level. We have gathered tourist data of Sundarbans from the Bangladesh Forest Department and analyzed the trend from 2009-2022. The trend shows that domestic tourism was rising significantly in the Sundarbans. Both domestic and foreign revenue data were collected to measure the trend. Secondary data was collected using a literature review of published research works, reports, and policies from various government and non-government agencies, websites, and legal document content analysis. The gathered data were analyzed by the PESTEL framework based on detailed political, economic, social, technological, environmental, and legal aspects of tourism and ecotourism activities in the Sundarbans. The PESTEL approach reflected the requirement of sustainable ecotourism development and the recommendations to focus on the relevant areas of improvement to minimize threats and vulnerabilities in the Sundarbans mangrove forest from tourism activities. It requires the development of plans and programs guided by a strategic environmental assessment and strategic environmental management plans that can support ecotourism. Subsequently, ecotourism projects in the Sundarbans also require environmental impact assessment and mitigation measures guided by strategic environmental assessment.
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Published
2024-11-03
How to Cite
Zahin, A., & Shammi, M. (2024, November 3). Tourism trend in the Bangladesh Sundarbans Mangrove Forest: A PESTEL framework analysis focusing on sustainable ecotourism development. Journal of Tourism and Heritage Research, 7(4), 40-63. Retrieved from http://jthr.es/index.php/journal/article/view/572
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