Towards a deeper understanding of senior tourists: challenges and opportunities of an emerging market segment
Keywords:
Senior, Tourism, Hospitality, Market segment, Ageing
Abstract
La población mundial está envejeciendo y prácticamente todos los países del mundo experimentan un crecimiento en el número y la proporción de personas mayores en la población (Naciones Unidas, 2015). El número de personas mayores de 60 años ha aumentado en un tercio en la última década, lo que le convierte en el segmento de consumidores de mayor crecimiento (Euromonitor, 2017). Este rápido crecimiento del envejecimiento de la población se convertirá en un importante mercado líder para muchos y diversos sectores y hace de este grupo un segmento que no debe pasarse por alto. Y es que el mercado para turistas de alto nivel ya representa un segmento económico clave. En la última década ha atraído la atención de los investigadores (Patterson, 2006), con un reconocimiento creciente de que los viajes de ocio y el turismo ocupan un lugar destacado en la lista de sus prioridades cuando se jubilan (Statts and Pierfelice, 2003; Balderas-Cejudo et al., 2016). Sin embargo, la industria de viajes ha sido criticada por no reconocer la diversidad de preferencias de viaje requeridas para atraer, conectar y comercializar hacia las personas mayores. Este artículo proporciona un análisis de la literatura sobre aspectos sociodemográficos de las personas mayores, analiza las diferentes tendencias y los cambios en su comportamiento de ocio, y señala las implicaciones para el sector del turismo y la hospitalidad. La literatura presentada en esta revisión se identificó a través de diferentes fuentes, Incluyendo el uso de una variedad de bases de datos de turismo y el seguimiento de citas procedentes la literatura de investigación
Este documento pretende revisar estos temas en la literatura sobre el turismo y el envejecimiento de la población para determinar (1) las tendencias cambiantes en los viajeros seniors y (2) cómo los diferentes proveedores deben responder a las cambiantes necesidades y deseos de los viajeros senior.
References
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demographic, psychological, and psychographic characteristics. Journal of Travel
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means of travel motivations. Journal of Vacation Marketing, 15(4), 311-322.
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study of the potential for ethical consumption within the older market. The Journal of
Consumer Marketing, 21, 6.
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Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local
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771-783.
Boksberger, P. E., & Laesser, C. (2009). Segmentation of the senior travel market by the
means of travel motivations. Journal of Vacation Marketing, 15(4), 311-322.
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management, 21(1), 97-116.
Carrigan, M., Szmigin, I., & Wright, J. (2004). Shopping for a better world? An interpretive
study of the potential for ethical consumption within the older market. The Journal of
Consumer Marketing, 21, 6.
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examination of citizens in Tainan, Taiwan (Master's thesis, University of Waterloo).
Chen, C. F., & Wu, C. C. (2008). How motivations, constraints, and demographic factors
predict seniors. Asia Pacific Management Review, 14(3), 301–312.
Chen, K. H., Chang, F. H., & Wu, C. (2013). Investigating the wellness tourism factors in
hot spring hotel customer service. International Journal of Contemporary Hospitality
Management, 25(7), 1092-1114.
Cleaver, M., T. E. Muller, H. Ruys, and S. Wei (1999). Tourism product development for
the senior market, Based on travel-motive research. Tourism Recreation Research, 24
(1), 5-11.
Dann, S. (2007). Branded generations: Baby boomers moving into the seniors market.
Journal of Product & Brand Management, 16(6), 429–431.
Esiyok, B., Kurtulmuşoğlu, F. B., & Özdemir, A. (2018). Heterogeneity in the determinants
of length of stay across middle age and senior age groups in thermal tourism. Journal of
Travel & Tourism Marketing, 35(4), 531-540.
Euromonitor International (2017). Old is the New Young. http://www.euromonitor.com/oldis-the-new-young-how-global-consumers-are-challenging-ageing/report
European Summit on Innovation for Active and Healthy Ageing Final Report (2015),
Brussels 9-10 March 2015 http://ec.europa.eu/research/innovation-union/pdf/activehealthy-ageing/silvereco.pdf
Faranda, W. T., & Schmidt, S. L. (2000). Segmentation and the senior traveller:
Implications for today’s and tomorrow’s aging consume. Journal of Travel & Tourism
Marketing, 8(2), 3–27.
Ferrer, J. G., Sanz, M. F., Ferrandis, E. D., McCabe, S., & García, J. S. (2016). Social
tourism and healthy ageing. International Journal of Tourism Research, 18(4), 297-307.
Fleischer, A., & Pizam, A. (2002). Tourism constraints among Israeli seniors. Annals of
Tourism Research,
29(1), 106–123.
Gillon, S. (2004). Boomer nation. The Largest and Richest Generation Ever and How I
Changed America, 2004.
González, A. M., Rodríguez, C., Miranda, M. R., & Cervantes, M. (2009). Cognitive age as
a criterion explaining senior tourists´ motivations. International Journal of Culture,
Tourism and Hospitality Research, 3(2), 148–164
Guinn, R. (1980). Elderly recreational vehicle tourists: Motivations for leisure. Journal of
Travel Research, 19(1), 9-12.
Gump, B. B., & Matthews, K. A. (2000). Are vacations good for your health? The 9-year
mortality experience after the multiple risk factor intervention trial. Psychosomatic
Medicine, 62(5), 608-612.
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demography”. In Harper, S., and Hamblin, K. (Eds.). (2014). International Handbook on
Ageing and Public Policy (pp. 1-9). Edward Elgar Publishing.
Hong, G.-S., Kim, S. Y., & Lee, J. (1999). Travel expenditure patterns of elderly
households in the US. Tourism Recreation Research, 24(1), 43–52.
Horneman, L., Carter, R. W., Wei, S., & Ruys, H. (2002). Profiling the senior traveler: An
Australian perspective. Journal of Travel Research, 41, 23–37
Howse, K (2014). Perspective on the challenges of population ageing. In Harper, S., and
Hamblin, K. (Eds.). International Handbook on Ageing and Public Policy (pp. 13–20).
Edward Elgar Publishing.
Hsu, C. H., Cai, L. A., & Wong, K. K. (2007). A model of senior tourism motivations—
Anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262-1273.
Huang, L., & Tsai, H. T. (2003). The study of senior traveler behavior in Taiwan. Tourism
Management, 24(5), 561-574.
Huber, D., Milne, S., & Hyde, K. F. (2018). Constraints and facilitators for senior tourism.
Tourism Management Perspectives, 27, 55-67.
Jang, S. S., & Ham, S. (2009). A double-hurdle analysis of travel expenditure: Baby boomer
seniors versus older seniors. Tourism Management, 30(3), 372-380.
Jang, S., Bai, B., Hu, C., & Wu, C. M. E. (2009). Affect, travel motivation, and travel
intention: A senior market. Journal of Hospitality & Tourism Research, 33(1), 51-73.
Jang, S., & Wu, C.-M. (2006). Seniors’ travel motivation and the influential factors: An
examination of Taiwanese seniors. Tourism Management, 27, 306–316.
Javalgi, R. G., Thomas, E. G., & Rao, S. R. (1992). Consumer behavior in the US pleasure
travel marketplace:An analysis of senior and nonsenior travellers. Journal of Travel
Research, 31(2), 14–19.
Khan, H. T. (2014). Factors associated with intergenerational social support among older
adults across the world. Ageing International, 39(4), 289-326.
Kitchenham, B. (2004). Procedures for performing systematic reviews. Keele, UK, Keele
University, 33(2004), 1-26.
Kim, H., Woo, E., & Uysal, M. (2015). Tourism experience and quality of life among
elderly tourists. Tourism management, 46, 465-476.
La Placa, V., & Corlyon, J. (2014). Social tourism and organised capitalism: Research,
policy and practice. Journal of Policy Research in Tourism, Leisure and Events, 6(1),
66–79.
Le Serre, D. (2008). Who is the senior consumer for the tourism industry. Amfiteatru
economic, 10(special 2), 195-206.
Lee, S. H., & Tideswell, C. (2005). Understanding attitudes towards leisure travel and the
constraints faced by senior Koreans. Journal of Vacation Marketing, 11(3), 249-263.
Lefrancois, R., Leclerc, G., & Poulin, N. (1997). Predictors of activity involvement among
older adults. Activities, Adaptation & Aging, 22(4), 15-29.
Lehto, X. Y., O'leary, J. T., & Lee, G. (2002). Mature international travelers: An
examination of gender and benefits. Journal of Hospitality & Leisure Marketing, 9(1-2),
53-72.
Lohmann, M., & Danielsson, J. (2001). Predicting travel patterns of senior citizens: How
the past may provide a key to the future. Journal of vacation marketing, 7(4), 357-366
Martin, L.G., & Preston, S. H. (1994). Demography of aging. Washington, DC: National
Academy Press.
Mathur, A., Sherman, E., & Schiffman, L. G. (1998). Opportunities for marketing travel
services to new-age elderly. Journal of Services Marketing, 12(4), 265-277.
McGuire, F., & Norman, W. (2005). The role of constraints in successful aging: Inhibiting
or enabling. Constraints to leisure, 89-101.
Meiners, N., & Seeberger, B. (2010). Marketing to senior citizens: Challenges and
opportunities. The Journal of Social, Political, and Economic Studies, 35(3), 293–328.
Meggiolaro, S., & Ongaro, F. (2015). Life satisfaction among older people in Italy in a
gender approach. Ageing & Society, 35(7), 1481-1504.
Mélon, M., Agrigoroaei, S., Diekmann, A., & Luminet, O. (2018). The holiday-related
predictors of wellbeing in seniors. Journal of Policy Research in Tourism, Leisure and
Events, 1-20.
Milman, A. (1998). The impact of tourism and travel experience on senior travelers'
psychological well-being. Journal of Travel Research, 37(2), 166-170.
Möller, C., Weiermair, K., & Wintersberger, E. (2007). The changing travel behaviourof
Austria’s ageing population and its ipact on tourism. Tourism Review, 62(3/4), 15–20.
Moschis, G. P. (1992). Marketing to older consumers: A handbook of information for
strategy development. Greenwood Publishing Group.
Moschis, G. P., Lee, E., and Mathur, A. (1997). Targeting the mature market: opportunities
and challenges. Journal of Consumer Marketing, 14(4), 282-293.
Neledea, A. (2008). The Demographic Ageing and Consumer Market.Analele Universitatii
Din Oradea, 1010.
Neugarten, B.L. (1968) The awareness of middle age. In: Neugarten, B.L. (ed.) Middle Age
and Ageing. The University of Chicago Press, Chicago, Illinois, pp. 93–98.
Nielsen, K. (2014). Approaches to seniors’ tourist behaviour. Tourism review, 69(2), 111-
121.
Nimrod, G. (2008). Retirement and tourism themes in retirees’ narratives. Annals of tourism
research, 35(4), 859-878.
Nimrod, G., & Rotem, A. (2012). An exploration of the innovation theory of successful
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Published
2019-05-08
How to Cite
Balderas-Cejudo, M. A. (2019, May 8). Towards a deeper understanding of senior tourists: challenges and opportunities of an emerging market segment. Journal of Tourism and Heritage Research, 2(2), 262-277. Retrieved from http://jthr.es/index.php/journal/article/view/52
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