HOTEL CHAIN STRATEGIES: PRESIDENT GROUP
Abstract
A strong trend towards the globalization of tourism has developed since the second half of the 19th century, giving way to the so-called tourist agents that include transport companies, hotel consortiums and other derived services, owned by international firms that lease or they provide trademarks and administration conditions, as in the case of Grupo Presidente in Mexico. Objective: to know the characteristics and competitive strategies that allowed Grupo Presidente to become a successful economic group, identifying its business units, size, structure, and alliances. Methods: historical and analytical methods are used. The research is of a documentary type with a descriptive scope, based on secondary sources of information. Results: the President Economic Group is a group of interrelated companies that collaborate strategically to obtain common benefits such as generating economies of scale, and commercial strengthening in the hotel and tourism sector. In the face of competition, they are committed to geographical diversification and regional circuits that operate strategically within the framework of territorial planning, their growth is based on the increase in the hotel and restaurant offer.
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