ANALYSIS OF PORTUGUESE TRAVEL BLOGUES AND THEIR IMPACT ON THE RELAUNCH OF TOURISM
Abstract
A phenomenon that has been growing in recent years is travel blogs, which have been revolutionizing the tourism sector. Although COVID 19 has caused profound changes in the lives of the population worldwide, confining people, limiting their movement and travel, devastating the tourism sector, this phenomenon has gained greater prominence in society and in the habits of tourists. Travel affects our ideas, takes us to other cultures, other smells, other flavours and is a way of spending money, which enriches us, magnifies us, and improves us as citizens of the world. Travel blogs are a means of stimulating the tourism sector, even if that purpose was not at their origin. By reporting experiences and places visited, bloggers can play an important role in reactivating the sector, stimulating the digital transition, which is today an unavoidable reality, taking advantage of its potential to promote a new era and influencing decision-making of tourists. This study aims to analyse the main Portuguese travel blogs and try to measure the stimulus produced by their reports, namely in this pandemic period when they helped to discover our country, encouraging the discovery of our lands, our traditions. A qualitative and quantitative investigation will be carried out and data collection will be based on document analysis and interview survey carried out using digital means. The present study allowed us to see the growing relevance and dynamics that bloggers have gained in recent years is visible, what can serve as leverage for a sector that has suffered a lot from the effects of the pandemic, influencing the choice of tourists for a certain destination based on the transmitted posts.
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