Analysis of the potencial of wine tourism in the northern zone of México

  • Martin Alonso Robles Gaytán
  • María Elena Robles Baldenegro
Keywords: wine tourism;, tourist;, product;, trends;


The research is considered relevant since it will lead to the growth of an existing tourism sector but not exploited in Sonora; Mexico, promoting the development of the region both economically and socially. The main beneficiaries will be the wine producers in the State, also all the areas and villages near the houses responsible for wine production, so that it will generate employment but will also help both creation and growth of complementary businesses to enrich the tourist offer, supported by the theory of the processes of socioeconomic development of Hermansen we will try to solve this case and thus make wine tourism as such one of the great triggers of the development of the region. The objective set out in this research is: Analyze the social and economic conditions of the wine producing regions of the state of Sonora through a mixed research work based on the analysis of first and second generation information to identify areas of the territory with capacities to be detonated as wine tourism with what is expected to promote regional development and territorial economic integration.

The research is based on a conclusive descriptive comparative study based on data (qualitative and quantitative) of first and second order where it is proposed to compare at least three localities-regions (consolidated and potential wine-growing areas) taking into account the socio-spatial conditions of each of them, in order to project new opportunities for regional development and economic integration for them.

Author Biographies

Martin Alonso Robles Gaytán

Universidad de Sonora

María Elena Robles Baldenegro

Universidad de Sonora

How to Cite
Robles Gaytán, M. A., & Robles Baldenegro, M. E. (2018, June 30). Analysis of the potencial of wine tourism in the northern zone of México. Journal of Tourism and Heritage Research, 1(2), 57-69. Retrieved from