Effect of viewing a series on destination image
Keywords:
film-induced tourism, film tourism, destination image, Colombia
Abstract
Film tourism is the formation of destination images through the film industry. This phenomenon links the emotions originated by the cinema with the places of filming, and is also responsible for the positive or negative in the formation of the destination image (Juškelytė, 2016). This empirical study aimed to measure the effects of a series with negative plots on the image of the destiny it embodies. To this end, the case of the image of Colombia and the Netflix series Narcos was adopted. Using scales from the tourism and marketing literature, we evaluated users' perception of the destination and reviewed whether there are significant differences in that image between those who have seen the "Narcos" series and those who have not. The results suggest that there is a real influence of the viewing of the series on the image of the destination.
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Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1), 216-237. https://doi.org/10.1016/S0160-7383(02)00062-2
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Tasci, A. D. A., Gartner, W. C., & Tamer Cavusgil, S. (2007). Conceptualization and Operationalization of Destination Image. Journal of Hospitality & Tourism Research, 31(2), 194-223. https://doi.org/10.1177/1096348006297290
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About World Travel Awards. (s. f.). World Travel Awards. Recuperado 19 de julio de 2019, de https://www.worldtravelawards.com/about
Akbulut, O., & Ekin, Y. (2017). PERCEPCIONES Y ACTITUDES DE LA POBLACIÓN LOCAL HACIA EL TURISMO CINEMATOGRÁFICO EN EL CONTEXTO DEL APEGO AL LUGAR Un estudio en la Provincia de Mugla, Turquía. Estudios y Perspectivas en Turismo, 27(2), 276-294.
Araújo, A. (2013, enero 1). The effects of negative plot films on destination image: The case of Brazil.
Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9. https://doi.org/10.1016/S0261-5177(00)00030-3
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897. https://doi.org/10.1016/S0160-7383(99)00030-4
Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681. https://doi.org/10.1016/j.annals.2004.01.010
Beeton, S. (2006). Understanding Film-induced Tourism. Tourism Analysis, 11, 181-188. https://doi.org/10.3727/108354206778689808
Bigné, Sánchez, M. I., & Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Inter-relationship. Tourism Management, 22(6), 607-616. https://doi.org/10.1016/S0261-5177(01)00035-8
Busby, G., & Klug, J. (2001). Movie-Induced Tourism: The Challenge of Measurement and Other Issues. Journal of Vacation Marketing, 7, 316-332. https://doi.org/10.1177/135676670100700403
Campo, L., Brea, J. A., & Toubes, D. (2011). Tourist destination image formed by the cinema: Barcelona positioning through the feature film Vicky Cristina Barcelona.
Cañas, L. M. E., Horst, E. ter, & Parra, J. H. (2015). Imagen país de Colombia desde la perspectiva extranjera. Arbor, 191(773), 244. https://doi.org/10.3989/arbor.2015.773n3014
Cardoso, L., Estevão, C., Fernandes, C., & Alves, H. (2017). Film induced tourism: A systematic literature review. Tourism & Management Studies, 13(3), 23-30. https://doi.org/10.18089
Cinemascomics. (2019, julio 10). Los datos más curiosos de la serie Narcos—Cinemascomics.com. Cinemascomics.com | Cine, cómics y series. https://www.cinemascomics.com/los-datos-mas-curiosos-de-la-serie-narcos/
Colombia. (2019). En Wikipedia, la enciclopedia libre.
https://es.wikipedia.org/w/index.php?title=Colombia&oldid=117255001
Croy. (2008). The Role of Film in Destination Decision-Making.
Croy, W. G. (2010). Planning for Film Tourism: Active Destination Image Management. Tourism and Hospitality Planning & Development, 7(1), 21-30. https://doi.org/10.1080/14790530903522598
Croy, W., & Wheeler, F. (2007). Image Formation: A Research Case (pp. 1-11).
Echtner, C. M., & Ritchie. (1991). Measurement of Destination Image. 12.
Echtner, C. M., & Ritchie, J. R. B. (2003). The Meaning and Measurement of. . .
Fakeye, P. C., & Crompton, J. L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16.
https://doi.org/10.1177/004728759103000202
Gallarza, M. G., Saura, I. G., & Garcı́a, H. C. (2002). Destination image: Towards a Conceptual Framework. Annals of Tourism Research, 29(1), 56-78. https://doi.org/10.1016/S0160-7383(01)00031-7
Gammack, J. (2005). Tourism and Media. Annals of Tourism Research, 32(4), 1148-1149. https://doi.org/10.1016/j.annals.2005.05.004
Gartner, W. (1994). Image Formation Process. Journal of Travel & Tourism Marketing, 2, 191-216. https://doi.org/10.1300/J073v02n02_12
Gras, M. K. (2008). DETERMINING THE RELATIONSHIP BETWEEN DESTINATION BRAND IMAGE AND ITS COMPONENTS WITH INTENTION TO VISIT. 100.
Hahm, J., & Wang, Y. (2011). Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts? Journal of Travel & Tourism Marketing, 28, 165-179. https://doi.org/10.1080/10548408.2011.546209
Hair, J. F., & Bush, R. P. (2010). Investigación de mercados. McGraw Hill. http://biblioteca.uazuay.edu.ec/opac_css/index.php?lvl=notice_display&id=63114
Heitmann, S. (2010). Film Tourism Planning and Development—Questioning the Role of Stakeholders and Sustainability. Tourism and Hospitality Planning & Development, 7(1), 31-46. https://doi.org/10.1080/14790530903522606
Hudson, & Brent. (2006). Film tourism and destination marketing: The case of Captain Corelli’s Mandolin. Journal of Vacation Marketing, 12, 256-268. https://doi.org/10.1177/1356766706064619
Hudson, S., Wang, Y., & Moreno-Gil, S. (2010). The Influence of a Film on Destination Image and the Desire to Travel: A Cross-Cultural Comparison. International Journal of Tourism Research, 13, 177-190. https://doi.org/10.1002/jtr.808
Jamahari, R. (s. f.). Film-induced Tourism: Inventing a Vacation to a Location Walaiporn Rewtrakunphaiboon. Recuperado 25 de diciembre de 2019, de https://www.academia.edu/6012371/Film-induced_Tourism_Inventing_a_Vacation_to_a_Location_Walaiporn_Rewtrakunphaiboon
Juškelytė, D. (2016). FILM INDUCED TOURISM: DESTINATION IMAGE FORMATION AND DEVELOPMENT. Regional Formation and Development Studies, 19(2), 54-67. https://doi.org/10.15181/rfds.v19i2.1283
Kazemi, M., & Hesam, M. (2018). THE EVALUATION OF TOURISM DESTINATION BRAND EQUITY FROM THE FEMALE TOURIST’S PERSPECTIVES (STUDY OF 16 CITIES IN IRAN). 12.
Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1), 216-237. https://doi.org/10.1016/S0160-7383(02)00062-2
Letheren, K., Martin, B. A. S., & Jin, H. S. (2017). Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. Tourism Management, 62, 65-75. https://doi.org/10.1016/j.tourman.2017.03.020
Luque Martínez, T. (2017). Investigación de marketing 3.0. Pirámide.
Marca País Colombia |. (s. f.). Marca País Colombia. Recuperado 19 de julio de 2019, de https://www.colombia.co/
Marino, E. D. (2008). THE STRATEGIC DIMENSION OF DESTINATION IMAGE. AN ANALYSIS OF THE FRENCH RIVIERA IMAGE FROM THE ITALIAN TOURISTS’ PERCEPTIONS. 20.
Middleton, V., & Clarke, J. (2002). Marketing in travel and tourism, 3rd edn, by Victor T.C. Middleton and Jackie Clarke. Butterworth Heinemann, Oxford, 2001. No. Of pages 487. Price £19.99/US$37.95. ISBN 0-7506-4471-0. International Journal of Tourism Research, 4(6), 481-482. https://doi.org/10.1002/jtr.367
MinCIT - Citur | Estadísticas. (s. f.). Recuperado 19 de julio de 2019, de http://www.citur.gov.co/estadisticas/df_viajeros/all/4
Moisanen, R. (2016). THE EFFECT OF FILM ON DESTINATION IMAGE AND TOURISTS’ DESTINATION SE- LECTION. 63.
Narcos. (2019). En Wikipedia, la enciclopedia libre. https://es.wikipedia.org/w/index.php?title=Narcos&oldid=117184340
O’Connor, N., Flanagan, S., & Gilbert, D. (2006). The importance of destination branding in movie induced tourism locations.
https://www.academia.edu/1653433/The_importance_of_destination_branding_in_movie_induced_tourism_locations
Preacher, K., Rucker, D., & Hayes, A. (2007). Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions. Multivariate Behavioral Research, 42. https://doi.org/10.1080/00273170701341316
San Martín Gutiérrez, H. (2005). Estudio de la imagen de destino turístico y el proceso global de satisfacción: Adopción de un enfoque integrador [Ph.D. Thesis, Universidad de Cantabria]. http://www.tdx.cat/handle/10803/10588
Shani, A., Wang, Y., Hudson, S., & Gil, S. M. (2009). Impacts of a historical film on the destination image of South America. Journal of Vacation Marketing, 15(3), 229-242. https://doi.org/10.1177/1356766709104269
Tasci, A. D. A., Gartner, W. C., & Tamer Cavusgil, S. (2007). Conceptualization and Operationalization of Destination Image. Journal of Hospitality & Tourism Research, 31(2), 194-223. https://doi.org/10.1177/1096348006297290
Tiempo, C. E. E. (2019, julio 14). Colombia brilló en los ‘Óscar del turismo’. El Tiempo. https://www.eltiempo.com/vida/viajar/colombia-es-premiada-en-los-world-travel-awards-388278
Using_films_as_a_tourism_promotional_tool.pdf. (s. f.). Recuperado 13 de junio de 2019, de https://polyxenimoira.weebly.com/uploads/3/0/4/6/30464652/using_films_as_a_tourism_promotional_tool.pdf
Walcher, B.-M. (2016). GRIN - The effects of films on destination image and tourists’ decision making process. https://www.grin.com/document/343311
World Tourism Organization (UNWTO) (Ed.). (2018). Panorama OMT del turismo internacional Edición 2018. World Tourism Organization (UNWTO). https://doi.org/10.18111/9789284419890
Published
2020-03-16
How to Cite
Díez Ossa, A. M., & Crespo Almendros, E. (2020, March 16). Effect of viewing a series on destination image. Journal of Tourism and Heritage Research, 3(1), 336-356. Retrieved from http://jthr.es/index.php/journal/article/view/146
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