Website management applied to the tourism industry: vueling airlines case study
Keywords:
tourism, digital economy, airline operators, website management, Spanish airline
Abstract
This research was carried out to analyze the role of web management in the tourism sector. For this purpose, the main contributions of the literature to the study of the digital economy and its application to the tourism sector were analyzed, identifying which variables determine web management in the airline industry. Once the web management model that could be implemented in the airline industry was established, the research was performed using a qualitative study through digital content analysis for a Spanish air operator, Vueling Airlines. The results obtained show the applicability of web strategies to a tourism business model based on the Internet, considering the determinant variables: (1) website purpose, (2) website structure, (3) website design, (4) website architecture, and (5) website content management. It is considered, with all this, that the present study can help managers to face the specific challenges of web administration in the airline industry.
References
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Caraballo Pérez, Y. (2007). La gestión de contenidos en portales Web. Acimed, 15(3), 0-0.
Casanoves, J., and Küster, I. (2016). Digital management in tourism: e-business estrategies applied to the air service. International Journal of Scientific Management and Tourism, 2(1), 303-317.
Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.
Celaya, J. (2000). La empresa en la Web 2.0. Ediciones Gestión 2000.
Chaves, M.S., Gomes, R., and Pedron, C. (2012). Analysing reviews in the Web 2.0: Small and medium hotels in Portugal. Tourism Management, 33(5), 1286-1287.
Chen, M. (2018). Improving website structure through reducing information overload. Decision Support Systems, 110, 84-94.
Choi, S., Lehto, X.Y., and Morrison, A.M. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118-129.
Curran, J., Fenton, N., & Freedman, D. (2016). Misunderstanding the internet. Routledge.
Cyr, D., Head, M., and Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human-Computer Studies, 68(1), 1-21.
Daconta, M. C., Obrst, L. J., & Smith, K. T. (2003). The Semantic Web: a guide to the future of XML, Web services, and Knowledge Management. John Wiley & Sons.
Da Cruz, G., & De Camargo, P. (2008). Estrategias de promoción en la web. Análisis de destinos turísticos internacionales. Estudios y Perspectivas en Turismo, 17(2), 156-169.
Domínguez Vila, T., Alén González, E., & Darcy, S. (2018). Website accessibility in the tourism industry: an analysis of official national tourism organization websites around the world. Disability and Rehabilitation, 40(24), 2895-2906.
Felipa, P. B. (2017). Marketing+ internet= e-commerce: oportunidades y desafíos. Revista Finanzas y Política Económica, 9(1), 41-56.
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Flavián, C., Guinalíu, M., and Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1-14.
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Jacobsen, J.K.S., and Munar, A.M. (2012). Tourist information search and destination choice in a digital age. Tourism Management Perspectives, 1, 39-47.
Költringer, C., & Dickinger, A. (2015). Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research, 68(9), 1836-1843.
Küster, I. (2006). Relational content of travel and tourism websites. Asia Pacific Journal of Tourism Research, vol. 11, n. 2, pp. 119-133.
Law, R., Qi, S., and Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism Management, 31(3), 297-313.
Li, L., Peng, M., Jiang, N., & Law, R. (2017). An empirical study on the influence of economy hotel website quality on online booking intentions. International Journal of Hospitality Management, 63, 1-10.
Lynch, P. J., & Horton, S. (2002). Principios de diseño básicos para la creación de sitios web. GG,.
Manero, C.B., González, M.G., Uceda, M.E.G., and Grijalba, J.M.M. (2011). La influencia de las TIC en la estructura del sistema de distribución turístico. Cuadernos de Turismo, (28), 9-22.
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Morgan, N.J., Pritchard, A., and Abbott, S. (2001). Consumers, travel and technology: A bright future for the Web or television shopping? Journal of Vacation Marketing, 7(2), 110-124.
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Nakano, R. (2002). Web content management: a collaborative approach (p. 238). Boston: Addison-Wesley.
Nekic, M. (2014). Tourist activities in multimodal texts: An analysis of Croatian and Scottish tourism websites. Springer.
Nielsen, J. (1997). Top ten mistakes of web management. Jakob Nielsen’s Alertbox for, 15.
Nielsen, J., & Tahir, M. (2001). Homepage usability: 50 websites deconstructed. New Riders Publishing.
Pérez, M. (2010). Arquitectura de la información en entornos web. El profesional de la Información, 19(4), 333-337.
Rezaei, S., Ali, F., Amin, M., & Jayashree, S. (2016). Online impulse buying of tourism products: the role of web site personality, utilitarian and hedonic web browsing. Journal of Hospitality and Tourism Technology, 7(1), 60-83.
Richardson, M., Agrawal, R., and Domingos, P. (2003). Trust management for the semantic web. In The Semantic Web-ISWC 2003 (pp. 351-368). Springer Berlin Heidelberg.
Rosen, D.E., and Purinton, E. (2004). Website design: Viewing the web as a cognitive landscape. Journal of Business Research, 57(7), 787-794.
Sam, M., Fazli, M., & Tahir, M. N. H. (2009). Website quality and consumer online purchase intention of air ticket. International Journal of Basic & Applied Sciences, 9(10).
Sánchez, E. D., Navarro, D. M. C., & Talaya, Á. E. (2008). Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas. In Universidad, Sociedad y Mercados Globales (pp. 279-293). Asociación Española de Dirección y Economía de la Empresa (AEDEM).
Schwartz, E. I. (1997). Webonomics: The Nine Essential Priciples for Growing Your Business on the World Wide Web. Broadway Books.
Shukla, A., Sharma, N.K., and Swami, S. (2010). Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction. International Journal of Internet Marketing and Advertising, 6(2), 142-167.
Smith, W. A. (2006). Social marketing: an overview of approach and effects. Injury Prevention, 12(suppl 1), i38-i43.
Valls, J.F. (2010). Reinventar el modelo de negocio para vender más barato. Aproximación al análisis comparado de las estrategias Low Cost. Revista de Contabilidad y Dirección, 11, 11-24.
Wu, G. (2005). The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website. Journal of Interactive Advertising, 5(2), 29-39.
Yu, H. (Ed.). (2005). Content and workflow management for library Web sites: Case studies. IGI Global.
Zeithaml, V.A., Parasuraman, A., and Malhotra, A. (2002). Service quality delivery through web sites: a critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.
Anderson, C. (2007). The long tail: How endless choice is creating unlimited demand. Random House.
Arellano Pardo, M.D.C., Rodríguez Mateos, D., Nogales Flores, T., and Hernández Pérez, A. (1999). Análisis de estructura de sitios web: el caso de las bibliotecas universitarias andaluzas.
Baeza, R., Rivera, C., & Velasco, J. (2004). Arquitectura de la información y usabilidad en la web. El Profesional de la Información, 13(3), 168-178.
Baroni, M., & Ueyama, M. (2006). Building general-and special-purpose corpora by web crawling. In Proceedings of the 13th NIJL international symposium, language corpora: Their compilation and application (pp. 31-40).
Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism Management, 19(5), 409-421.
Cai, L., Card, J.A., and Cole, S.T. (2004). Content delivery performance of world wide web sites of US tour operators focusing on destinations in China. Tourism Management, 25(2), 219-227.
Caraballo Pérez, Y. (2007). La gestión de contenidos en portales Web. Acimed, 15(3), 0-0.
Casanoves, J., and Küster, I. (2016). Digital management in tourism: e-business estrategies applied to the air service. International Journal of Scientific Management and Tourism, 2(1), 303-317.
Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.
Celaya, J. (2000). La empresa en la Web 2.0. Ediciones Gestión 2000.
Chaves, M.S., Gomes, R., and Pedron, C. (2012). Analysing reviews in the Web 2.0: Small and medium hotels in Portugal. Tourism Management, 33(5), 1286-1287.
Chen, M. (2018). Improving website structure through reducing information overload. Decision Support Systems, 110, 84-94.
Choi, S., Lehto, X.Y., and Morrison, A.M. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118-129.
Curran, J., Fenton, N., & Freedman, D. (2016). Misunderstanding the internet. Routledge.
Cyr, D., Head, M., and Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human-Computer Studies, 68(1), 1-21.
Daconta, M. C., Obrst, L. J., & Smith, K. T. (2003). The Semantic Web: a guide to the future of XML, Web services, and Knowledge Management. John Wiley & Sons.
Da Cruz, G., & De Camargo, P. (2008). Estrategias de promoción en la web. Análisis de destinos turísticos internacionales. Estudios y Perspectivas en Turismo, 17(2), 156-169.
Domínguez Vila, T., Alén González, E., & Darcy, S. (2018). Website accessibility in the tourism industry: an analysis of official national tourism organization websites around the world. Disability and Rehabilitation, 40(24), 2895-2906.
Felipa, P. B. (2017). Marketing+ internet= e-commerce: oportunidades y desafíos. Revista Finanzas y Política Económica, 9(1), 41-56.
Fernández, J., Vinyals, S., and López, M. (2013). Calidad de los sitios web turísticos oficiales de las comunidades autónomas españolas.
Flavián, C., Guinalíu, M., and Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1-14.
Fleming, P. (2000). Hablemos de marketing interactivo: reflexiones sobre marketing digital y comercio electrónico. Esic Editorial.
Groth, A., & Haslwanter, D. (2016). Efficiency, effectiveness, and satisfaction of responsive mobile tourism websites: a mobile usability study. Information Technology & Tourism, 16(2), 201-228.
Hassan, M.Y., and Martin, F.J. (2003). Guía de evaluación heurística de sitios web. No Sólo Usabilidad, 2.
Hassan, Y., Martín Fernández, F. J., & Iazza, G. (2004). Diseño web centrado en el usuario: usabilidad y arquitectura de la información. Hipertext.net, (2).
Hjalager, A.M. (2007). Stages in the economic globalization of tourism. Annals of Tourism Research, 34(2), 437-457.
Jacobsen, J.K.S., and Munar, A.M. (2012). Tourist information search and destination choice in a digital age. Tourism Management Perspectives, 1, 39-47.
Költringer, C., & Dickinger, A. (2015). Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research, 68(9), 1836-1843.
Küster, I. (2006). Relational content of travel and tourism websites. Asia Pacific Journal of Tourism Research, vol. 11, n. 2, pp. 119-133.
Law, R., Qi, S., and Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism Management, 31(3), 297-313.
Li, L., Peng, M., Jiang, N., & Law, R. (2017). An empirical study on the influence of economy hotel website quality on online booking intentions. International Journal of Hospitality Management, 63, 1-10.
Lynch, P. J., & Horton, S. (2002). Principios de diseño básicos para la creación de sitios web. GG,.
Manero, C.B., González, M.G., Uceda, M.E.G., and Grijalba, J.M.M. (2011). La influencia de las TIC en la estructura del sistema de distribución turístico. Cuadernos de Turismo, (28), 9-22.
McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. Enterprise, 2, 15-26.
Moreira, M. A. (2003). ¿ Qué aporta Internet al cambio pedagógico en la educación superior?. Universidad de la Laguna.
Morgan, N.J., Pritchard, A., and Abbott, S. (2001). Consumers, travel and technology: A bright future for the Web or television shopping? Journal of Vacation Marketing, 7(2), 110-124.
Nadal, G., & Mayol, J. (2011). Importancia y situación actual de la accesibilidad web para el turismo accesible.
Nakano, R. (2002). Web content management: a collaborative approach (p. 238). Boston: Addison-Wesley.
Nekic, M. (2014). Tourist activities in multimodal texts: An analysis of Croatian and Scottish tourism websites. Springer.
Nielsen, J. (1997). Top ten mistakes of web management. Jakob Nielsen’s Alertbox for, 15.
Nielsen, J., & Tahir, M. (2001). Homepage usability: 50 websites deconstructed. New Riders Publishing.
Pérez, M. (2010). Arquitectura de la información en entornos web. El profesional de la Información, 19(4), 333-337.
Rezaei, S., Ali, F., Amin, M., & Jayashree, S. (2016). Online impulse buying of tourism products: the role of web site personality, utilitarian and hedonic web browsing. Journal of Hospitality and Tourism Technology, 7(1), 60-83.
Richardson, M., Agrawal, R., and Domingos, P. (2003). Trust management for the semantic web. In The Semantic Web-ISWC 2003 (pp. 351-368). Springer Berlin Heidelberg.
Rosen, D.E., and Purinton, E. (2004). Website design: Viewing the web as a cognitive landscape. Journal of Business Research, 57(7), 787-794.
Sam, M., Fazli, M., & Tahir, M. N. H. (2009). Website quality and consumer online purchase intention of air ticket. International Journal of Basic & Applied Sciences, 9(10).
Sánchez, E. D., Navarro, D. M. C., & Talaya, Á. E. (2008). Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas. In Universidad, Sociedad y Mercados Globales (pp. 279-293). Asociación Española de Dirección y Economía de la Empresa (AEDEM).
Schwartz, E. I. (1997). Webonomics: The Nine Essential Priciples for Growing Your Business on the World Wide Web. Broadway Books.
Shukla, A., Sharma, N.K., and Swami, S. (2010). Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction. International Journal of Internet Marketing and Advertising, 6(2), 142-167.
Smith, W. A. (2006). Social marketing: an overview of approach and effects. Injury Prevention, 12(suppl 1), i38-i43.
Valls, J.F. (2010). Reinventar el modelo de negocio para vender más barato. Aproximación al análisis comparado de las estrategias Low Cost. Revista de Contabilidad y Dirección, 11, 11-24.
Wu, G. (2005). The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website. Journal of Interactive Advertising, 5(2), 29-39.
Yu, H. (Ed.). (2005). Content and workflow management for library Web sites: Case studies. IGI Global.
Zeithaml, V.A., Parasuraman, A., and Malhotra, A. (2002). Service quality delivery through web sites: a critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.
Published
2020-01-01
How to Cite
Casanoves-Boix, J. (2020, January 1). Website management applied to the tourism industry: vueling airlines case study. Journal of Tourism and Heritage Research, 3(1), 506-524. Retrieved from http://jthr.es/index.php/journal/article/view/144
Section
Artículos
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