The denomination of origin as a tourism marketing strategy: the case of the "amber of chiapas"

Abstract

In order to support the production of goods with cultural representation of each area, this work is the results of a research on designations of origin, which are of great interest to the visitor as they combine the historical with gastronomy and landscapes and achieve offer attractions from different regions, besides that they can boost economic development and generate jobs. Mexico has 16 DO. One of these is amber, extracted from mines in the Simojovel de Allende area.

The Industrial Property Law applies to amber as a semiprecious stone, which is of a plant nature, as well as to other articles obtained from it, such as jewelry, pieces of art and religious objects. The geographical area covered by the DO includes the state of Chiapas in its entirety.

The objective was to analyze some aspects of the "Amber of Chiapas", in order to promote a tourism marketing strategy that could be successful in disseminating information about the work of Chiapas artisans.

A documentary research was made with a qualitative approach, secondary sources were consulted. Conclusions Lack of knowledge of the route. There is little diffusion on the part of the responsible organisms and the satisfaction of the tourists and their willingness to return is not published to attract national and international visitors.