EVALUATION OF SUSTAINABILITY PARAMETERS IN RURAL AREAS: MUNICIPALITIES OF SERRA DA ESTRELA
Rural areas can benefit from their endogenous resources, which provide them with competitive advantages based on the offer of different products and experiences, with repercussions at local level and new opportunities for sustainable development.
The search for harmony and balance between nature, at a time when the themes that involve sustainability are increasingly present in modern societies and where the balance of duality of quality / customer satisfaction is sought, impels the development of new
methodologies of tourist offer.
Knowing that technological development is rooted in society, it is important to consistently combine customer expectations, demands, modernity, cultural information, quality, organization, management, all in a sustainable and integrated in rural environment.
The aim of this work is to analyze the tourism offer in a rural context, in three municipalities of Serra da Estrela, characterizing the way in which the client is received (local habits and customs, recreation and integration in agricultural practices, for example, surveys of satisfaction), quality management systems implemented / implemented and their value as a differentiating factor and competitiveness, application of sustainable practices at the environmental level.
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