Positioning of cordoba in idiomastic tourism. weaknesses and strengths
Abstract
Undoubtedly cultural exchange and language teaching are interrelated in an increasingly globalized world. Therefore, Spanish teaching as a foreign language is being gradually considered as a tourist resort in Spain.
We are currently in a time of great sexy world of the Spanish language, mainly to figure among the three main languages in use in trade and cultural exchanges around the world, being the most widespread second in Internet and mother tongue in more than twenty countries.
Great Britain is a mature destination in this tourism typology, however, in Spain begins to stand out. For that reason, it is a destination which is developing, making this stage coincide with a time when Spanish language is getting a great global appeal and it is internationally widespread.
Language tourism did not originate in Spain; it has for many years been promoted in the United Kingdom, France and Germany as a sub-section of cultural tourism. In this article we analyze the current positioning of Córdoba as a destination for this tourist typology in order to diagnose and identify the main challenges and destination opportunities.
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